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New Lexus small CUV may have been behind moving ES production to Kentucky

Lexus may have had another big reason - in addition to the financial incentives potentially worth up to $146.5 million that Kentucky offered - to move ES production to its Georgetown, KY plant. The ES has always been built in Japan, and a report at TheDetroitBureau.com claims that the Kyushu facility will be tooling up to build a new model thought to be a compact hybrid crossover expected to go on sale next year. While ES300h production would remain in Japan, shedding 50,000 units of traditional ES production would free capacity for what many think will be an important model in the Lexus lineup.
The new CUV will come in below the RX and be built on the platform of the RAV4. Speculation is that there will be an NX200t and an NX300h, the former possibly getting the 2.0-liter turbo Toyota engine due in 2014 - matching the predicted timeline for the CUV and supposedly also meant for an RX200t - and latter getting the same 2.5-liter hybrid powertrain in the ES300h. We'll see a preview of the Audi Q3 and BMW X1 fighter at this year's Tokyo Motor Show; the production version should be unveiled at the 2014 Geneva Motor Show.

2015 Lexus NX offers bold design, compact luxury

Meet the all-new NX, Lexus' entry into the space occupied by the likes of the BMW X1 and Mercedes-Benz GLA. Based off the LF-NX Concept and sharing much of the design language seen on the polarizing IS sedan, the NX looks to be a rather sporty Lexus crossover.
The big news here is under the hood: the NX will be the first Lexus to use a turbocharged engine. That's right, a 2.0-liter, turbocharged four-cylinder can be found in both the NX 200t and NX 200t F Sport. There will also be an NX 300h, and if Lexus' nomenclature remains consistent, we already know all about that one. As of right now, there aren't a lot of details on either powertrain, although with the NX's Beijing debut still over a week away, here's hoping we know more soon.
As for that design... well, we're waiting to see it up close. The initial reaction from the Autoblog team has been mixed so far. Like the IS, there are plenty of sharp angles, while the front is dominated by the brand's spindle grille. Lexus' designers have refined the shape of the headlights, giving them a cleaner overall look than on the pioneering IS. In back, LED taillights come standard. According to Lexus, 17-inch wheels are the base rollers, while 18s are optional.

What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350