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Lexus: Let's Play

Lexus opted to air a second ad during the 2015 Super Bowl, this time featuring its 2015 RC350 coupe. There is much drifting, both with a remote-controlled RC (yes, an RC RC, which is kind of the whole joke) and the full-sized, 306-horsepower coupe. It's a fairly creative spot and entertaining spot, so give it a look. You can check out our impressions of the new RC in our comprehensive First Drive.

Lexus' December to Remember reshaped by the pandemic

After spending the summer convincing consumers to take socially distanced breaks from grim reality, advertisers are now returning to the pandemic as the central focus in holiday shopping campaigns launching this month. U.S. companies from carmakers to retailers are under pressure to make the shopping season a success after retail sales crashed 21% earlier this year as millions of Americans lost jobs and cut their budgets. They face the challenge of convincing consumers to open their wallets for the holidays even as the coronavirus pandemic rages anew across the United States and Europe. As new campaigns roll out, brands feel it is their responsibility to inspire optimism for the coming year, but also empathize with “the hurt that people have,” said Jason Schragger, chief creative officer at ad agency Saatchi & Saatchi. Carmaker LexusÂ’ iconic “December to Remember” campaign, which features cars wrapped in giant red bows on picturesque snowy driveways, will focus on the different role that driveways have played this year, as people sought ways to celebrate birthdays, anniversaries and other milestones despite stay-at-home orders. New TV commercials launching on Monday feature family and friends doing a drive-by graduation party in their Lexus vehicles as a student in a cap and gown waves from her driveway. In another, a man greets his children and grandkids from a distance as they drive by, waving a homemade “Happy Birthday, Grandpa” sign. "We wanted to make sure we weren't showing large gatherings of people," said Lisa Materazzo, vice president of marketing at Lexus, owned by Toyota. "But it's nice to have a live interaction, and that can happen when you're safe in the car and waving from the driveway." Staying connected during the pandemic is the message behind ads for the department store MacyÂ’s, whose window displays and Santaland attraction have been hallmarks of the holidays since the late 19th century. At a time when flying home or hosting big family gatherings can be dangerous, Macy's is focusing on how finding and giving the perfect gift plays an even bigger role in connecting with people you can not see in person this year, according to Macy's chief customer officer Rich Lennox. A similar theme underpins Etsy's commercial, in which a woman who longs to see her grandson opens a gift of a handmade doll that matches a picture he had drawn.

2022 Lexus LX 600 brings the new Land Cruiser to America

Toyota fans have been disappointed by the fact the 300-series Land Cruiser isn't coming to the U.S. But the good news is that its Lexus-badged twin will still make the trip. The 2022 Lexus LX 600 is based on the new Toyota, but with the typical styling and feature updates to make it an even more plush luxury SUV. With the Land Cruiser as the basis, the LX 600 is basically the same under the skin. It's powered by a twin-turbo 3.5-liter V6 making 409 horsepower and 479 pound-feet of torque. The platform is the TNGA-F, and it uses body-on-frame construction. Suspension design is double-wishbone at the front with a four-link solid rear axle. The Lexus features adjustable ride height and suspension stiffness. The former adjusts automatically between low for easier access, normal for pavement driving and two lifted heights for off-roading. And to assist with off-roading, the Lexus gets Crawl Control off-road cruise control, multiple terrain modes including an automatic one, and surround cameras that even show under the truck to help avoid banging together rocks and vulnerable parts of the car. Styling is quite evolutionary, so much so that you might have trouble telling the new LX 600 from its LX 570 predecessor at a glance. Telltale differences include the thicker bars on the grille that don't have a surround, as well as larger side grilles and a slightly slanted rear window line. The F Sport, an all-new trim for the LX, gets a different black mesh grille that makes a big difference to the exterior. The F Sport also gets enormous 22-inch forged aluminum wheels, plus a mechanical limited-slip rear differential. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The LX 600's interior is quite distinct from the Land Cruiser, and the centerpiece is its dual-screen infotainment system. The upper touchscreen measures 12.3 inches and handles audio, navigation and other vehicle settings and information displays. The lower 7-inch touchscreen is mainly used for climate control and comfort settings. The interface and operating system for the infotainment is the same system that has made its debut in the completely redesigned Lexus NX. In our experience, it's a massive improvement over past Lexus systems, though not quite a class-leader. For LX buyer's looking for maximum opulence, another new trim level is the Ultra Luxury.