2013 Lexus Ls460 Fsport Package 4door Sedan Rwd Mark Levinson on 2040-cars

Auto blog

Next Lexus RX looks ready to roll

Lexus' bread-and-butter crossover, the RX, has been long overdue for a substantial redesign, with the current third-gen crossover entering its sixth year on sale. Considering this, it's no surprise that the fourth-generation RX is well on its way to production readiness, as evidenced by our latest round of spy photos. This new model looks larger than the current RX, like the wheelbase has been stretched, which would likely explain reports that the company was looking at an optional third-row for the mid-sizer. Aesthetically, the Lexus spindle grille is easy to spot, as are its aggressive headlamps. It's unclear based on these images if the RX will adopt the same styling statement seen on the RC, IS and NX, with sharp LED running lamps mounted below the actual headlights, but it certainly seems likely. Besides the design changes, our spies report that Toyota will be working hard to shed weight, likely through the use of aluminum for the doors, hood and rear hatch. Underhood, expect the typical combo of a gas-powered six-cylinder as well as the V6/hybrid setup found in Lexus' 450h models. As for when we could expect to see the next-gen RX, your guess is as good as ours. Geneva is, as always, a candidate, as is April's New York Auto Show. Of course, should we confirm a debut at either show, we'll be sure to let you know. Stay tuned.

Lexus IS commercial made with Instagram photos

Facebook was so 2010, so it's no surprise that automakers are taking advantage of newer social media applications for their marketing purposes. Most recently, Lexus invited more than 200 followers on Instagram ("Instagrammers"), along with their smartphones, to make a commercial of the 2014 Lexus IS using hundreds of their photos of the car strung together into a video.
Instagram, taking advantage of smartphone cameras, is an application that allows users to shoot, edit and share photos or video online with friends and strangers alike. Lexus's stop-motion Insta-commercial is unique as far as commercials go, with each photo in the sequence sporting a personal touch thanks to the app's photo editor. But, even more impressive is the ability of social media to bring people together for, and involve them in, a commercial shoot. All of which you can watch below. Stay tuned after the commercial to get a look behind the scenes at the making of it all.

Lexus apologizes for anti-EV ad, Plug In America calls it 'outdated'

Anyone who's spent any time learning about the alternatives to the standard fossil fuel-burning internal combustion engine knows that there are arguments to be made for and against all of the main options. They also know that there is barely any refueling infrastructure for hydrogen fuel cell cars in the US, aside form a handful of H2 stations in California and one in South Carolina. Somehow, though Lexus, recently said there was an "established infrastructure" in 20 states in an online video ad on the company's official site. Another part of that site also made unfair negative comments about battery-powered electric vehicles, saying that it takes too long to charge the cars. Read our original post on the matter here. In the ongoing discussion about how the US moves away from inefficient gas and diesel engines, this was seen as a real muck up of the facts. Upon seeing the videos, pro-electric vehicle group Plug In America released a statement to AutoblogGreen (Lexus is owned by Toyota): Hey, Toyota, the 1990s called. They want their outdated anti-EV attack ad back. Plug-in electric vehicles charge while you're sleeping at home, far more convenient than making a trip to a gas station and coming away smelling like carcinogens. Driving on electricity costs about one fifth what it costs to drive the average gas car and about a third what it costs to drive the most efficient hybrid. An electric drive has smooth, instant acceleration which can't be matched by any gasoline engine. If you don't believe me, just ask anyone driving a Toyota RAV4 EV. The videos were produced by Team One, Lexus' ad agency. Exactly where the information came from and how it made it to the website is unclear, but Lexus spokesman Moe Durand said that Lexus apologizes for offending anyone and has taken the incorrect videos down. The company will review all the materials and alter and adjust the campaign as necessary, he said.