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What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350

Lexus pushing upmarket as others move down, LF-LC production hinted [w/video]

Jeff Bracken, Lexus' US group vice president and general manager, knows his company lost its position as America's biggest luxury brand back in 2011, and it's a mantle that his employer probably won't be getting back any time soon. That's because Lexus is electing not to follow the luxury segment's downmarket trend any more than its $32,500 CT 200h hybrid hatchback. "Since we won't be going down below $30,000, it will be very difficult for us to ever regain luxury leadership," Bracken admitted on Autoline After Hours late last week.
Rivals Mercedes-Benz, BMW and Audi all have new low-end entries on sale or in the wings to entice new buyers and fortify their CAFE scores, but Lexus has Toyota and Scion to capture sales underneath its lineup. Instead, Bracken hints that Lexus is going upmarket and higher-performance, fueling ongoing rumors of a LFA successor, or perhaps a new offering based on the lauded 2012 LF-LC coupe concept shown above, a production version of which could also slot in where the unloved SC convertible left off. "We need to begin bringing to market luxury performance... higher performance vehicles. IS-F certainly was the beginning of that, maybe on the lower end," says Bracken.
Later in the online video interview show, Bracken gets even more candid:

2015 Lexus LS gets tiny tweaks to try to keep up in LA

The 2015 model-year updates for the LS are certainly minor, but at least Lexus isn't letting its flagship sedan languish completely. The biggest change for the revised model is an improved infotainment system with an updated navigation and dynamic guidelines for the backup camera. Lexus' Enform App Suite also allows owners to remotely control some of the vehicle's functions, including the door locks, ignition and climate control settings. Among the litany of incredibly small tweaks, the dome lights now use LEDs, and the F Sport model that includes features like a sport-tuned air suspension and 19-inch forged wheels gets an added badge at the rear. The changes have increased the turning circle by 3.9 inches for models with the standard suspension and 18-inch wheels. All of the changes are definitely minor, but hopefully they'll sustain the posh motor until its next iteration is ready. 2015 Lexus LS Shows Why This Luxury Flagship Became A Luxury Legend - New Multimedia System for 2015 - Lexus Enform App Suite Upgraded - Upgraded Backup Camera With Dynamic Gridlines - F SPORT Model With Special Suspension, 19-inch Wheels, Brembo Brakes October 16, 2014 History seems to be repeating itself. The Lexus LS upended the luxury segment a quarter-century ago, and one reason was that it made a powerful V8 engine standard when it was a very expensive extra-cost option in some European models and not even available in others. Just change the year to 2015, and the situation seems to be replaying. A supremely smooth, standard 386-horsepower 4.6-liter V8 teamed with an eight-speed automatic transmission is only one facet of the 2015 Lexus LS 460, though undeniably, it's the one whose benefit you feel quite strongly during a road test. Nearly silent acceleration remains a hallmark aspect of driving a Lexus LS, which also offers the option of a more engaging driving experience with the F SPORT Package. A wide range of model choices also make the Lexus LS a standout. The LS 460 comes in regular and long-wheelbase versions, each with the further choice of rear-wheel drive or all-weather drive (360 hp with AWD). The ultimate Lexus flagship sedan remains the LS 600h L hybrid with 438 total system horsepower from a 5-liter V8 paired with an electric motor and all-weather drive. New for 2015, the LS gains a new multimedia system. The multimedia system, accessed through the navigation screen, provides a multitude of capabilities.