2010 Lexus Ls on 2040-cars

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Here We Go Again: Lexus attacks EVs in new ad [UPDATE]

UPDATE: We got a comment from founding member of Plug In America Paul Scott on this ad. It's available below. The last time Lexus attacked plug-in battery vehicles in an ad, it had to apologize. The company is remaining on message, though, and has revisited a hybrid-vehicle advertising campaign that implies that driving a battery-electric vehicle is a big waste of time, because of all the charging you need to do. With the new spot, Lexus once again raised hackles of plug-in vehicle advocates because, once again, the accuracy is questioned. "The ad's message was that a consumer could [drive] a vehicle with advanced technology today, without sacrifice or change in habit." – Lexus spokesman Brian Bolain Lexus is running print ads (click to enlarge) in publications like Wired poking fun at EVs, the International Business Times says. Lexus highlights range anxiety in the spot, comparing the amount of time it takes to fully recharge an EV – and the idea that air conditioning and using the radio can shorten an EV's range – to the fun of just driving a Lexus. "The [print] ad was merely intended to paint a picture of life with a hybrid, which is basically no different from life with a traditional gas-powered vehicle, versus life with an EV, which can have challenges or at least uncertainties," Lexus spokesman Brian Bolain told AutoblogGreen. "In other words, at its core, the ad's message was that a consumer could participate in driving a vehicle with advanced technology today, without sacrifice or change in habit." The campaign picks up where Lexus's previous anti-EV campaign left off this spring. A website promoting Lexus's hybrids (and parent company Toyota's H2 vehicles) claimed that there was a hydrogen refueling infrastructure set up in 20 US states (not anywhere close to true). Plug-in advocates were also quick to note that higher-powered EV recharging systems can allow a plug-in to be recharged in far less than the four hours the Lexus site claimed. Of course, Toyota has a lot more skin in the game when it comes to hybrids and, starting next year, hydrogen fuel-cell vehicles than it does for plug-ins. Through August, the company sold just 842 RAV4 EVs and about 11,500 Toyota Prius Plug-in Hybrids in the US. That compares to almost 19,000 Nissan Leaf EVs and a Tesla Model S count that's likely close to that figure as well (Tesla breaks out neither monthly sales numbers nor US-only sales for the Model S).

Physical and virtual gaming worlds collide in Lexus IS Hybrid promo

This is really, really cool. In order to promote its new IS Hybrid, Lexus borrowed an airplane hangar, a former Formula One driver and what we imagine was some serious technological knowhow to create one of the most interesting games we've ever seen. It's called Trace Your Road.
Lexus invited some of its Facebook fans out for the game, which put them in the passenger seat of a Lexus IS Hybrid with former F1 shoe Jarno Trulli. They were then handed a tablet and asked to trace out a road, which was projected onto the floor of the hangar. Trulli had to follow the ever-changing path as his passenger kept on tracing away. It looks like it'd be an absolute riot.
This is probably the coolest automotive promotional video since Audi strapped paintball guns on a couple of RS4s. Take a look below to watch the full video from Lexus. We promise, it's worth two minutes of your time.

Lexus LF-NX gets turbocharged second act [w/video]

Don't let its supremely polarizing appearance fool you, this is not the Lexus LF-NX Concept that you (probably) had a strong reaction to when it debuted at the Frankfurt Motor Show. The German version of the concept car featured a variant of the Lexus Hybrid Drive system, while this LF-NX Turbo, well, it has "turbo" in the name, you see?
If fact, the namesake turbo would appear to be the first for Lexus; getting off the line in the forced-induction race with a 2.0T four-cylinder engine that "paves the way for the introduction of turbocharged powerplants in future Lexus models." Sounds good to us. The new turbo four has plenty of tricky tech, too. Lexus tells us that the engine makes use of an advanced high tumble port, fan spray fuel injection, VVT-iw variable valve timing, an exhaust manifold integrated into the cylinder head and, of course, a twin-scroll turbo with active wastegate valve. The result is said to be a blown engine that offers quick throttle response and "exhilarating" performance, along with excellent fuel economy and low tailpipe emissions.
As for the rest of the LF-NX Turbo concept? Well, you've seen this angular concept crossover before, basically. There's a slightly tweaked front end and new wheels sitting in slightly cleaned-up wheel wells. The boldest-yet version of the spindle grille still bears an uncanny resemblance to The Predator, and the slightly revised exterior visuals won't change your made-up-mind about this vision of Lexus' future.