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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Google self-driving car badly damaged in accident but wasn't at fault

A self-driving Lexus RX 450h hybrid sport utility vehicle owned and operated by Google was involved in an accident in Mountain View, California, on Friday afternoon. Nobody was injured, though there was an occupant inside the Lexus at the time of the crash. Initial reports indicate Google's autonomous vehicle was not at fault. The accident happened when another driver in a commercial van ran a red light and hit the passenger side of the autonomous vehicle. Google confirmed that the vehicle was piloting itself at the time of the accident. When it became obvious a collision was imminent, the human driver applied the brakes, but it was too late. The car sustained significant damage in the crash and had to be towed away on a flatbed trailer. This isn't the first time one of Google's self-driving vehicles was involved in an accident, but it does appear to be the first time one of the tech giant's cars sustained serious damage. In a statement to 9to5Google.com, Google said, "Thousands of crashes happen everyday on US roads, and red-light running is the leading cause of urban crashes in the US. Human error plays a role in 94% of these crashes, which is why we're developing fully self-driving technology to make our roads safer." The United States Department of Transportation earlier this week outlined a set of 15 safety assessment objectives for autonomous vehicle manufacturers to meet. The DOT said "automated vehicles hold enormous potential benefits for safety, mobility and sustainability." Related Video: News Source: 9to5Google.com, G4 via YouTubeImage Credit: G4 via YouTube Auto News Government/Legal Green Lexus Technology Crossover Autonomous Vehicles Hybrid accident lexus rx lexus rx450h

These cars are headed to the Great Crusher In The Sky

It happens every year. We bid adieu to some cars and trucks that will be missed, and say good riddance to others wondering how they stayed around so long. Whether they're being killed off for slow sales or due to a new product coming along to replace them, the list of vehicles being discontinued after 2012 is surprisingly long and diverse.
CNN Money has compiled a list of departing vehicles, to which we've added a few more of our own. In the slow sales column, cars like the Lexus HS 250h, Mercedes-Benz R-Class and the full Maybach lineup appear, while the Ford Escape Hybrid, Mazda CX-7 and Hyundai Veracruz are all having their gaps filled with more modern and more fuel-efficient alternatives. Obvious exceptions to the rule include models that still sell in decent numbers like the Jeep Liberty and the Chrysler Town & Country (which will eventually be replaced by a crossover-like vehicle).
Check out our gallery of discontinued cars above, then scroll down for more information.