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Lexus still weighing convertible prospects [w/poll]

Lexus dealers may be clamoring more for a three-row crossover than a two-door convertible, but as far as the automaker itself is concerned, the prospect of a droptop is not out of the question. In fact, according to the latest report from Automotive News, Lexus is currently considering two alternative proposals for adding a new convertible to its lineup. One would be based on the LF-C2 concept showcased at the LA Auto Show last month and take the form of an RC convertible, essentially taking the place of the outgoing IS Convertible at a relatively accessible market position. The other would essentially be a roadster version of the LF-LC sports car and take a much higher position in the company's lineup. Lexus is reportedly evaluating whether it can justify having both convertibles in its lineup – something it hasn't done since the IS and SC convertibles briefly overlapped in 2009-10. But considering the downwards slide in sales of IS Convertibles, it would be hard to make the business case for two new ones. So if sales of the IS Convertible have been so low, why make a new droptop altogether, you ask? A fair question, and the answer very well might come down to projecting a more youthful image and attracting younger buyers into Lexus showrooms – even if they don't ultimately buy a convertible at all. Lexus is well aware that its core customer base is aging, and is in no rush to alienate its more mature clientele, but if it's going to succeed in the long run, it's going to have to bring in younger customers. Have an opinion one way or the other? Voice it in the informal poll below.

J.D. Power: Mini, Lexus again offer most satisfying sales experience

JD Power has released its annual Sales Satisfaction Index Study, and once again Mini and Lexus have taken top honors. Overall, buyers are more satisfied with the auto-buying sales experience than they were last year, with those surveyed reporting an average score of 664 points on a 1,000-point scale. That's up from 648 in 2011. Dealer satisfaction also increased by five points over last year as well.
All told, Lexus brought home an index score of 737, which was high enough to put it atop the luxury brands for the second year in a row. JD Power says Infiniti came in second in that category with a score of 728 and Cadillac rounded out the podium with it's rating of 725. Speaking of Infiniti, that brand saw the single largest jump in sales satisfaction of any brand on the survey, popping up 52 index points over 2011.
Among mass-market brands, Mini ranked highest with a score of 712, followed closely by Buick with 706 and GMC farther down the line with 683. You can check out the full press release below for more information.

Lexus RC F GT3 Racing Concept is green-flag ready

Lexus is hardly the first brand that comes to mind when comes to motorsports. In fact, it's not even the first Japanese brand. But Toyota's premium marque is showing new signs of understanding that it will need to at least pay racing further lip service if it wants to be viewed as a more emotionally connected brand with the wherewithal to challenge the Germans on every level.
Lexus has already made it clear it wants to race its RC F coupe, and at least philosophically, the new model certainly strikes us as a more appropriate racecar conversion than the SC 430 that preceded it. This just-unveiled RC F GT3 Racing Concept looks properly menacing sitting on the carpet at the Geneva Motor Show, and it while it's officially labeled as a concept, it's a model Lexus promises will be made available to racing teams in 2015.
Designed run in Group GT3 events, this 2,756-pound coupe has a front-mounted V8 derived from the production RC F tuned to deliver over 540 horsepower. Lexus' plan is to commit to a season's worth of testing this year before building them to order, and we expect to see them in the Japan's Super GT and Super Taikyu Endurance series, along with endurance events like the 24 hours of Nürburgring.