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Will.I.Am stars in new Lexus NX commercial, designs a version for Paris

Whether you love or hate its chiseled, angular lines and spindle grille, the Lexus NX is a big step for the brand as it jumps into the sea of luxury compact crossovers. We've already checked out the new CUV, and to promote its European launch, along with a different nose, Lexus has teamed up with producer and musician Will.I.Am for a commercial titled Striking Angles.
As the name suggests, the ad imagines a futuristic world where practically everything shares the NX's sharp-angled design aesthetic, including the wildlife. Over a thumping remix of his Dreamin' About the Future, the luxury CUV rolls through the misty city streets for Will.I.Am to check out.
That's not the end of Lexus' promotional efforts for its newest addition, though. The brand is also displaying a one-off NX styled by Will.I.Am during Paris Fashion Week. Read the automaker's entire release about its marketing plan for the CUV, below.

Lexus RC F GT3 Racing Concept is green-flag ready

Lexus is hardly the first brand that comes to mind when comes to motorsports. In fact, it's not even the first Japanese brand. But Toyota's premium marque is showing new signs of understanding that it will need to at least pay racing further lip service if it wants to be viewed as a more emotionally connected brand with the wherewithal to challenge the Germans on every level.
Lexus has already made it clear it wants to race its RC F coupe, and at least philosophically, the new model certainly strikes us as a more appropriate racecar conversion than the SC 430 that preceded it. This just-unveiled RC F GT3 Racing Concept looks properly menacing sitting on the carpet at the Geneva Motor Show, and it while it's officially labeled as a concept, it's a model Lexus promises will be made available to racing teams in 2015.
Designed run in Group GT3 events, this 2,756-pound coupe has a front-mounted V8 derived from the production RC F tuned to deliver over 540 horsepower. Lexus' plan is to commit to a season's worth of testing this year before building them to order, and we expect to see them in the Japan's Super GT and Super Taikyu Endurance series, along with endurance events like the 24 hours of Nürburgring.

Lexus fans vote Solar Flare for new RC F hue

What's in a name? When it comes to model nameplates, quite a lot, and automakers go to considerable lengths to find just the right one. Same goes for the names of the colors in the catalog (save for maybe the Rape Yellow in the extensive Bugatti palette), but every once in a while, an automaker will open it up for suggestions from the public.
SRT did that when it introduced a new shade of blue for its Viper, as did Chevy for the pale green on the Volt. And last month, Lexus followed a similar path when it asked fans on Facebook to come up with a name for the new shade of orange for the RC F.
Fans suggested names like Tangerine Flame, Outrageous Orange and Fiery Orange, but ultimately the winning submission that Lexus selected was Solar Flare. The name was suggested by five individuals and will now enter the catalog of colors for the new luxury muscle coupe with its 450-horsepower 5.0-liter V8.