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Physical and virtual gaming worlds collide in Lexus IS Hybrid promo

This is really, really cool. In order to promote its new IS Hybrid, Lexus borrowed an airplane hangar, a former Formula One driver and what we imagine was some serious technological knowhow to create one of the most interesting games we've ever seen. It's called Trace Your Road.
Lexus invited some of its Facebook fans out for the game, which put them in the passenger seat of a Lexus IS Hybrid with former F1 shoe Jarno Trulli. They were then handed a tablet and asked to trace out a road, which was projected onto the floor of the hangar. Trulli had to follow the ever-changing path as his passenger kept on tracing away. It looks like it'd be an absolute riot.
This is probably the coolest automotive promotional video since Audi strapped paintball guns on a couple of RS4s. Take a look below to watch the full video from Lexus. We promise, it's worth two minutes of your time.

Lexus F performance SUV could be in the works

Amid the wave of SUVs and crossovers that has crashed down on the industry, several high-performance sporting SUVs have washed up and started to fill a separate growing niche. It's an idea that Lexus is contemplating, according to a new report, with a possible F-branded utility vehicle focusing on either on- or off-road specialties. At the Rolex 24 in Daytona, Florida, Motor1 learned that incorporating a crossover or SUV into Lexus' F performance division has been under "active discussion." That doesn't necessarily mean a hotted-up utility vehicle, however. According to the report, F could translate to a different type of performance on the SUV, specifically for off-road capabilities. Using the F badge in this way would be a huge departure from what it has meant during the brand's 10-year history. Lexus currently offers the sport-focused RC F and the GS F, with an LC F expected soon. Should Lexus decide to lean further into the sport performance methodology with its utility vehicles, the newly released UX and the NX would likely be the top candidates. That said, Lexus does have two highly competent off-road vehicles in the Lexus GX and LX. Plus, Toyota, Lexus' parent brand, has been producing some of the best off-road vehicles on the market for years. As of now, this is just talk, but the way SUV and crossover sales have been going, we'd expect an F-branded Lexus SUV in the near future. Which kind of enthusiast it's for remains to be seen. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Lexus UX Concept represents a bold crossover future

This is the Lexus UX Concept. You can call it the Ucks, because that's what we're doing. And oh yeah, it's really weird. The UX is a concept in its truest form, from the bizarre wheel/tire combo to the "inside-out" design concept, the latter which reminds of Wonko the Sane from So Long and Thanks for All the Fish. Designed by Lexus' studio in southern France, we aren't even really sure how to describe the design features of the UX. The sharp and angular exterior bleeds in and out of equally strange cabin seamlessly. But more than the body's creases and cuts, it's the general shape of the UX that's most interesting – this is a compact crossover, but it looks more like a jacked-up shooting brake than a typical two-box CUV. The rear doors seemingly bleed into the aggressively raked C-pillar, while the long hood give the UX a more sporting character than most cars in this segment. At the same time, Lexus went out of its way to deemphasize the UX's sporty traits – square, off-road-like wheel arches contrast the strong front fenders that bulge up and above the hood, for example. The fact that designers painted these arches silver to contrast with the lovely amethyst paint gives them an even greater visual weight. Lexus says the overall idea for the silver accents – the wheel arches, mirrors, and roof rails – "represent a form of continuous yet interrupted bone structure." Whatever you say, guys. But the wheels and tires represent the strangest visual detail. The 21-inch wheels actually extend into the tires. Lexus says it used laser carving to cut into the tire sidewalls, and then integrated the wheel spokes into rubber. The visual effect reminds us of those weird airless tires that pop up every few years. The interior, meanwhile, implements Lexus' Kinetic Seat Concept for the first time. Believe it or not, the futuristic seats are the most insignificant part of the cabin. See, UX, in tech circles, is short for user experience. With a name like that, we expect big changes to the driving experience, and that's what Lexus delivers – from the swooping, overlapping dash that creates a real sense of depth from the driver's seat to the three-dimensional effect of the cabin's three displays, the cabin is a fascinating place. Of all the "deconstructed" styling elements Lexus implemented on the UX, we like the design of the dash the most.