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Super Bowl commercials: Steven Tyler, Emerson Fittipaldi, Keanu Reeves and more

Sunday is Super Bowl LII, which means America will immerse itself in high-calorie potluck fare, garish halftime-show entertainment (Justin Timberlake, bringing sexy back, but not that kind), the most expensive and over-the-top TV ads of the year, and — oh yeah — a football game between two teams connected by Amtrak's Northeast Corridor line. What else you gonna do on the first Sunday of February? As usual, automakers plan big, splashy TV spots to reach all those gajillions of eyeballs glued to the teevee, though the list may be shorter than in previous years. Here's a roundup of what we know is coming. Hyundai Hyundai will test the football/futbol divide with a 60-second spot starring a youth-soccer ref who arrives for the game dramatically and just in time in his 2018 Kona. Only it's Super Bowl Sunday, so he — along with the two coaches, and apparently most of the parents — are eager to get on with their game-day plans. Advantage: football, being the message, we guess. The ad does make a quick plug for Hyundai's BlueLink nav system, but this is only nominally about the car. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Hyundai also plans a 60-second ad that recognizes people fighting pediatric cancers and highlights its own nonprofit organization that focuses on the cause, according to Reuters. Kia This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The Korean automaker will put Aerosmith frontman Steven Tyler behind the wheel of its new Stinger on an abandoned racetrack. The former " American Idol" host promptly puts it into reverse, going back to his '70s heyday, courtesy of some CGI, to the strains of "Dream On" played backwards. Trotting out an almost-70-year-old to relive some classic rock glory fits the Super Bowl template to a T. Two-time Formula One and Indianapolis 500 champ Emerson Fittipaldi also makes a cameo. It airs in the third quarter. Lexus This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lexus teams with Marvel Studios to preview its forthcoming movie "Black Panther," which arrives in theaters Feb. 16. In "Long Live The King," the Black Panther, a.k.a. King T'Challa, played by Chadwick Boseman, dispatches some bad guys to recover stolen Vibranium after clinging to the roof of a speeding 2018 LS 500 F Sport, driven by co-star Danai Gurira.

The next steps automakers could take after sales drop again in April

DETROIT (Reuters) - Major automakers on Tuesday posted declines in U.S. new vehicle sales for April in a sign the long boom cycle that lifted the American auto industry to record sales last year is losing steam, sending carmaker stocks down. The drop in sales versus April 2016 came on the heels of a disappointing March, which automakers had shrugged off as just a bad month. But two straight weak months has heightened Wall Street worries the cyclical industry is on a downward swing after a nearly uninterrupted boom since the Great Recession's end in 2010. Auto sales were a drag on U.S. first-quarter gross domestic product, with the economy growing at an annual rate of just 0.7 percent according to an advance estimate published by the Commerce Department last Friday. Excluding the auto sector the GDP growth rate would have been 1.2 percent. Industry consultant Autodata put the industry's seasonally adjusted annualized rate of sales at 16.88 million units for April, below the average of 17.2 million units predicted by analysts polled by Reuters. General Motors Co shares fell 2.9 percent while Ford Motor Co slid 4.3 percent and Fiat Chrysler Automobiles NV's U.S.-traded shares tumbled 4.2 percent. The U.S. auto industry faces multiple challenges. Sales are slipping and vehicle inventory levels have risen even as carmakers have hiked discounts to lure customers. A flood of used vehicles from the boom cycle are increasingly competing with new cars. The question for automakers: How much and for how long to curtail production this summer, which will result in worker layoffs? To bring down stocks of unsold vehicles, the Detroit automakers need to cut production, and offer more discounts without creating "an incentives war," said Mark Wakefield, head of the North American automotive practice for AlixPartners in Southfield, Michigan. "We see multiple weeks (of production) being taken out on the car side," he said, "and some softness on the truck side." Rival automakers will be watching each other to see if one is cutting prices to gain market share from another, he said, instead of just clearing inventory. INVESTORS DIGEST BAD NEWS Just last week GM reported a record first-quarter profit, but that had almost zero impact on the automaker's stock. The iconic carmaker, whose own interest was once conflated with that of America's, has slipped behind luxury carmaker Tesla Inc in terms of valuation.

Lexus RC F GT3 will compete in IMSA SportsCar Championship

Lexus will field its new RC F GT3 in the GT Daytona class of the IMSA SportsCar Championship. GTD is the lowest of the four classes of which the series is comprised, equivalent to the FIA's GT3 class. The team is owned by Trans-Am champion Paul Gentilozzi and his partners, and it's based out of East Lansing, MI. It will contest only a handful of races this season, though the schedule was not announced. The plan is to expand into a "multi-car effort" for 2017. Driving duties will be shared by the previously announced Scott Pruett and the newly signed Sage Karam. Both drivers were recently released from their contracts with Chip Ganassi Racing, for which Pruett drove in NASCAR and Karam in the IndyCar Series. He won the Indy Lights title in 2013 and impressed with a third-place finish last year in Iowa. This year's IMSA SportsCar calendar kicked off this weekend at Daytona, and will head next to Sebring in mid-March, Long Beach in mid-April, Laguna Seca in early May, and Detroit in early June. July will see races at Watkins Glen, Mosport, and Lime Rock, followed by rounds at Road America and VIR in August. The seasons concludes at Austin in September and Road Atlanta at the beginning of October. LEXUS TO COMPETE IN IMSA WEATHERTECH SPORTSCAR CHAMPIONSHIP AND F PERFORMANCE RACING ANNOUNCES SAGE KARAM AS DRIVER TORRANCE, Calif., Jan. 29, 2016 -- Lexus and their F Performance Racing group have reached an agreement with the International Motor Sports Association to campaign the RC F GT3 in the IMSA Weather Tech SportsCar Championship. The agreement gives the Japanese Luxury automaker a presence in the GT Daytona (GTD) class race series through the 2018 season. "We are excited to reach this agreement with IMSA to campaign the RC F GT3 at such a high level. Our hope is to build a strong foundation for the new F Performance Racing organization during 2016 season, seizing the opportunity to develop the team and the race vehicle in anticipation of the multi-car effort during the 2017 season," said Jeff Bracken Group Vice President and General Manager, Lexus division. Additionally, F Performance Racing also announced that Sage Karam will join veteran racer Scott Pruett as drivers for F Performance Racing when the East Lansing, Michigan-based team campaigns the Lexus RC F GT3 for a limited schedule in the 2016 WeatherTech SportsCar Championship. "We have had our eye on Sage for some time," said Paul Gentilozzi, Managing Partner of F Performance Racing.