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Lexus hints at LF-SA concept bound for Geneva

Lexus has been moving steadily away from its once conservative designs with increasingly aggressive ones, and looks set to move the bar once again with this latest concept. Bearing the codename LF-SA, the new Lexus concept is set to debut in a couple of weeks at the Geneva Motor Show. But the Japanese luxury automaker isn't giving us much to go on from the decidedly enigmatic teaser image and brief statement below. According to Lexus, "the LF-SA Concept explores unexpected territories for the brand," which could come down to a new compact model to either replace or slot in below the CT 200h in the brand's lineup. The upright form would seem to be consistent with a city car. Beyond that, we can see an even larger evolution of Lexus' trademark spindle grille and checkmark accent lights. Whatever it is, though, Toyota's luxury division promises it will remain "a driver-focused vehicle." We'll just have to sit tight and wait to find out more, so watch this space. 17 Feb 2015 WORLD PREMIERE OF THE LEXUS LF-SA CONCEPT AT THE 2015 GENEVA MOTOR SHOW Lexus will reveal its all-new concept, the LF-SA at the 2015 Geneva Motor Show. Brussels, Belgium - An illustration of Lexus' passion for upcoming design trends, the LF-SA Concept explores unexpected territories for the brand in a bold and emotional execution. In a future world which many people see as increasingly influenced by technology and virtual experiences, the LF-SA Concept is also a driver-focused vehicle, reflecting Lexus' vision that real experience will remain ultimate luxury. The LF-SA Concept will be revealed at the Lexus Press Conference taking place on March 3, 2015 at 12:30 PM at the Lexus stand (number 4211) in Palexpo, Hall 4.

Lexus ends partnership with Weinstein Co. and 'Project Runway'

Lexus has been a long-time sponsor of fashion reality competition show Project Runway, providing a car to the contest's winner and sponsoring at least one specific "challenge" per season. Only last week, a Lexus NX 200t was featured and used as inspiration for the remaining group of fashion designers. This would seem to be the last season that will happen, however, as Lexus has ended its partnership with the show's production company, Weinstein Co., after sexual harassment allegations leveled at Harvey Weinstein. "Lexus has chosen to terminate its agreement with The Weinstein Company that saw the luxury automaker working with the film studio on certain film and television projects," a company spokesperson wrote in a statement to Reuters. Last week, Lexus indicated it was "evaluating" its relationship with Weinstein Company. One would imagine this delay was the result of that week's episode featuring Lexus substantially more than usual. Related Video:

Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.