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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

2018 Lexus LC 500h is a wonderful mechanical mishmash

Lexus is following up on the Detroit debut of the LC 500 with a Geneva debut for a new hybrid model that, yes, has a four-speed automatic. We're still getting used to the idea, too. But as we've explained before, even with the old-school gearbox there's some real cutting edge stuff going on here. While the LC hybrid will have a four-speed auto, it will work in conjunction with an eCVT, a Lexus hybrid system, and possibly black magic. It's all very complicated – you can get particulars here – but it's best to think of the LC 500h's transmissions not as a CVT and a four-speed auto, but as a sort of ten-speed hybrid of the two, since both systems are always engaged. The hybrid system is much more familiar. There's a 3.5-liter V6, a battery pack, and two electric motors. Total system output is 354 ponies and Lexus claims the sprint to 60 mph will be done in under five seconds. For the record, the gas-only LC is projected to do the deed in around 4.5 seconds, so the hybrid shouldn't be a dramatic compromise in terms of performance. Of course, stats only tell so much. The ultimate question for the LC 500h is how its wild mix of transmissions, batteries, motors, and an engine will behave on the road. We don't have an answer for that yet, but we do have live images of the new hybridized Lexus at the 2016 Geneva Motor Show. Check them out. Related Video: Lexus at the 2016 Geneva Motor Show - World Premiere of the LC 500h luxury coupe with next-generation Lexus Multi Stage Hybrid System - European Premiere of the LF-FC concept Lexus will unveil the hybrid version of its all-new LC luxury coupe at the 2016 Geneva Motor Show. The LC 500h is equipped with Lexus' next generation hybrid powertrain, the Lexus Multi Stage Hybrid System, providing enhanced driving pleasure, more performance, and greater efficiency. The LC was first revealed at the 2016 North America International Auto Show. Its styling, performance and craftsmanship position the vehicle as Lexus' flagship coupe. The LC also utilizes Lexus' new architecture that promises enhanced dynamic capability. Inspired by the acclaimed LF-LC concept that debuted in 2012, the LC represents a shift in Lexus' engineering processes and design ideologies, and marks the beginning of a new phase for the Lexus brand.

Is now the time to snap up a Lexus LFA?

If you missed out on getting a Lexus LFA when it was new, the time might be near to start looking for a less expensive used one. Listings indicate that the cost for the Japanese supercar is finally starting to drop below the original $375,000 sale price. Lexus built just 500 units of the LFA between 2010 and 2012, and around 200 of them came to the US. The supercar's major highlight was the 4.8-liter V10 with 552 horsepower and a 9,000-rpm redline. It's among the best sounding engines to ever hit the street. Since production stopped, LFA prices have generally remained higher than the original $375,000, but as CarBuzz recently found that trend has shown signs of changing. The site discovered a black 2012 example on Craigslist with 2,797 miles for sale in the San Francisco for $369,000. It's quite a beauty, too. Further research shows you can find an LFA even cheaper. AutoTrader currently lists eight of the supercars for sale, including the one in San Francisco. However, another black 2012 example in Florida is just $349,000 with 2,005 miles on it. If you wait around for the right auction, there are even better deals out there. Sportscar Market reported that a White Pearl 2012 LFA went for $335,000 at a Russo and Steele auction in California in June 2015. The buyer got quite a deal because the Japanese supercar had a mere 140 miles on it. Buying a vehicle for over $300,000 is still well out of the reach for most customers, but these listings hint that LFA prices are beginning to fall. The Lexus will never be at the neighborhood used car lot, but if this trend continues, it could make for some interesting shopping. For instance, if the Japanese supercar drops into the $250,000-range, would people consider spending a little more to buy one instead of a well-optioned new Acura NSX? The Lexus' engine certainly sounds better, and the company has no plans for another supercar of that caliber. Related Video: