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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

2019 Lexus ES gets new F Sport trim, Amazon Alexa and Apple CarPlay

"Alexa," I say out loud. A chime goes off in the all-new 2019 Lexus ES acknowledging the wake word. I ask what the weather is going to be like tomorrow, and after a brief pause, the voice made famous from Amazon's Super Bowl campaign replies, informing me of the cloud conditions and the temperatures for the next day based on my current GPS location. Although the ability to order paper towels from the comfort of a car wasn't quite ready for prime time (I tried), the future is nigh. While Lexus was unveiling the seventh-generation ES on the global stage that is the Beijing Motor Show, simultaneously in Los Angeles, a more intimate gathering of journalists was held and the wraps were pulled off an ES 350 and the ES F Sport. Not present was the ES 300h hybrid variant. In all, 2,000 components are either new or have been revised on the 2019 ES, which utilizes the larger GA-K chassis variation of Toyota's new global TNGA platform. Utilized on the 2018 Toyota Camry and 2019 Avalon, it's the first time the luxury brand has put the new front-wheel-drive platform to use. Standing 2.6 inches longer, 0.2 inches lower, 1.8 inches wider with wider tracks (0.4-inch front, 1.5 inch rear), and having a 2-inch longer wheelbase than the model it replaces, Lexus says the dimensions have been stretched to improve handling(for some reference, you can see how the similarly sized new Avalon compares to the last-generation ES). Another benefit is rear seat legroom, which is actually greater than that of the flagship LS sedan. All new ES models will roll out of Toyota's Kentucky plant with aluminum hoods and front fenders, and high-tensile steel to save on weight. Thanks to efforts such as those, the preliminary curb weight for the new, larger ES 350 is 3,649 pounds, a 78-pound increase from the current. The ES models on display both employ a new 8-speed automatic transmission mated to the same 3.5-liter V6 found in the Camry and Avalon. In the ES it produces 302 hp and 267 lb-ft of torque, a jump in 34 hp and 19 lb-ft of torque from the current ES 350. Preliminary fuel economy figures are 26 mpg combined (22 city / 33 highway), a bump up from 24 combined (21 city / 30 highway). The ES 300h will also share its hybrid powertrain with the Avalon, consisting of a 2.5-liter four-cylinder aided by two electric motors (one for propulsion and another that serves as a motor generator). The current ES only has one electric motor. Total system output is 215 horsepower.

Ford barely edges surging Chrysler for Canadian sales crown in best year ever

The auto industry in the US showed strong results through much of 2014 with sales regularly growing year-over-year for many brands. That same trend carried over in the Great White North, as well. Canada posted its best numbers ever with 1.85 million units sold, up about 100,000 vehicles over 2013. The country nearly had a new market leader, too. The big winner among our neighbors to the north in 2014 was Ford with 291,951 vehicles sold, up 3 percent from 2013, according to Reuters. That success also handed the company the sales crown for the fifth consecutive year. In large part, the strong result came from the company's popular trucks, which represented about 80 percent of overall sales. "Ford moved into the number one position in September and didn't look back," said a note to clients by DesRosiers Automotive Consultants quoted by Reuters. However, the Blue Oval didn't exactly take an overwhelming lead for the year. The company nearly had to hand over the sales trophy to FCA after the company rallied in the latter part of the year. The Italian-American conglomerate had its best results ever to nip at the Ford's heels and move 290,004 units for 2014, a 12-percent improvement from last year. Jeep especially helped the bottom line with over 50-percent growth, according to Reuters. Only two other brands were able to break the 200,000-vehicle barrier in Canada for 2014. General Motors came in third place overall with 249,800 sales, up 6.3 percent. The combined Toyota and Lexus also barely jumped the hurdle with 200,851 units moved, a 2.8 percent improvement.