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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Lexus building just 650 Black Line RC coupes

Lexus has yet another limited edition line of cars on the way, following up on its special RC F and GS F models. The new edition is the RC F Sport Black Line, and it's actually not available on the V8 RC F. It's only for the turbocharged four-cylinder RC 300 and naturally aspirated V6 RC 350. What the package adds is either gloss black or silver paint accented by black chrome trim on the grille and windows rather than the standard shiny silver chrome. Other exterior details include matte black wheels and brake calipers in either orange or black. The black and orange theme continues inside, where orange stitching stands out against a black interior. The steering wheel is unique to the special edition and has black-stained wood trim. The special edition goes on sale this spring. Only 650 examples will be built. In addition to being available on either the four-cylinder or V6 models, it can be had with rear- or all-wheel-drive. The base prices start at $52,725 for the rear-drive four-cylinder and go up to $57,115 for the all-wheel-drive V6. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2018 Lexus RC F Sport Black Line: New York 2018 View 13 Photos Image Credit: Live photos copyright 2018 Drew Phillips / Autoblog.com New York Auto Show Lexus Coupe Luxury lexus rc

Only 240 of these Lexus RC F will be built | 2018 Chicago Auto Show

To celebrate its decade-long life so far, a pair of also-V8-powered Lexus F models, the RC F and GS F, will get special editions. These 10th-anniversary edition cars are extremely limited production. Matte paint that can be taken through a car wash included. Chicago Auto Show Lexus Autoblog Minute Videos Original Video