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Lexus asks fans to help name new orange shade for RC F

Flip through the catalog for most Lexus models and you're bound to see an array of different shades of beige and gray. But even Lexus has its wilder side, denoted by the letter F, and those models can wear brighter hues.
The IS F, for example, offered an electric shade of blue which Lexus called Ultrasonic and a deep red called Matador, along with the usual silver, gray, white and black. But for the new RC F, Lexus is preparing to offer an even more vibrant shade of orange. It just doesn't know what to call it. That's why it's asking fans on Facebook to help it name the color - similar to the crowd-sourcing SRT did for the Viper's bright blue and Chevy did for the Volt's pale green.
Top suggestions currently include Tangerine Flame, Solar Flare, Outrageous Orange and Fiery Orange. Given how similar the shade looks to that which adorned the track-tuned LFA with the Nürburgring package, we can't help but wonder if LFA Blaze or Nordschleife Blur might not be more suitable. Or, if we're being honest, McLaren Orange or Arancia Borealis... though we know some guys in Woking and Sant'Agata Bolognese who might object.

2018 Lexus LC 500h is a wonderful mechanical mishmash

Lexus is following up on the Detroit debut of the LC 500 with a Geneva debut for a new hybrid model that, yes, has a four-speed automatic. We're still getting used to the idea, too. But as we've explained before, even with the old-school gearbox there's some real cutting edge stuff going on here. While the LC hybrid will have a four-speed auto, it will work in conjunction with an eCVT, a Lexus hybrid system, and possibly black magic. It's all very complicated – you can get particulars here – but it's best to think of the LC 500h's transmissions not as a CVT and a four-speed auto, but as a sort of ten-speed hybrid of the two, since both systems are always engaged. The hybrid system is much more familiar. There's a 3.5-liter V6, a battery pack, and two electric motors. Total system output is 354 ponies and Lexus claims the sprint to 60 mph will be done in under five seconds. For the record, the gas-only LC is projected to do the deed in around 4.5 seconds, so the hybrid shouldn't be a dramatic compromise in terms of performance. Of course, stats only tell so much. The ultimate question for the LC 500h is how its wild mix of transmissions, batteries, motors, and an engine will behave on the road. We don't have an answer for that yet, but we do have live images of the new hybridized Lexus at the 2016 Geneva Motor Show. Check them out. Related Video: Lexus at the 2016 Geneva Motor Show - World Premiere of the LC 500h luxury coupe with next-generation Lexus Multi Stage Hybrid System - European Premiere of the LF-FC concept Lexus will unveil the hybrid version of its all-new LC luxury coupe at the 2016 Geneva Motor Show. The LC 500h is equipped with Lexus' next generation hybrid powertrain, the Lexus Multi Stage Hybrid System, providing enhanced driving pleasure, more performance, and greater efficiency. The LC was first revealed at the 2016 North America International Auto Show. Its styling, performance and craftsmanship position the vehicle as Lexus' flagship coupe. The LC also utilizes Lexus' new architecture that promises enhanced dynamic capability. Inspired by the acclaimed LF-LC concept that debuted in 2012, the LC represents a shift in Lexus' engineering processes and design ideologies, and marks the beginning of a new phase for the Lexus brand.

What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?