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Weekly Recap: Automakers rethink the definition of luxury

Variety is the spice of life, but it's becoming a prerequisite for luxury carmakers in the ultra-competitive US market. The Detroit Auto Show was strong evidence of this reality. It's not enough to offer attractive and well-appointed cars and SUVs anymore. Luxury brands that want to be competitive need to invest in everything from high-powered supercars to clever hybrids. To be relevant, you need to be green and mean – and everything in between. As General Motors product chief Mark Reuss said after the reveal of the 640-horsepower Cadillac CTS-V: "We are not leaving anything on the table." He was speaking for Cadillac, but he might as well have been speaking for the luxury car market. The CTS-V debuted in Detroit about an hour after Lexus surprised showgoers with the reveal of the RC F GT3 race car and then announced ambitious plans to return to competitive racing. That almost overshadowed the fact Lexus had just revealed another potent addition to its growing F line, the 467-hp GS F. View 20 Photos But for luxury brands, it's not just about maximum horsepower for well-heeled enthusiasts or decadent amenities for the Grey Poupon set. Strong competition from all corners has forced automakers to refine and expand their lineups in ways unforeseen even a few years ago. Case in point: Mercedes-Benz finally has an answer to the BMW X6, rolling out the GLE coupe in Detroit. The X6, which blends coupe-like styling cues with some of the functionality of an SUV, debuted in 2008. Back then it was a punchline, but seven years and more than 260,000 sales later, the X6's success has compelled Benz to respond. Mercedes – one of the strongest proponents of diesel technology – also debuted the C350 plug-in hybrid sedan, which promises a range of 20 miles on electricity, though fuel economy figures were not announced. The car pairs Mercedes' well-received 208-hp turbocharged four-cylinder with an electric motor for total output of 275 hp and 443 pound-feet of torque. Meanwhile, Infiniti will add the Q30 hatchback to its lineup by the end of the year, new president Roland Kruger reiterated in Detroit. It's expected to be joined by a crossover variant, and the additions will help strengthen Infiniti in the United States and abroad. "While we're expanding our product line, we're also expanding our market reach," he said. That's something echoed by Jaguar executives, who are preparing to launch the brand's first crossover, the F-Pace, in 2016.

Calgary Airport converts handicap parking to Lexus-only stalls

At the YYC Calgary International Airport, travelers found that the usual accessible parking spots (referred to handicap or disability parking here in the U.S.) near the doors had been painted over, no longer saved for the people who need them. Instead, they were reserved for Lexus drivers as part of a marketing campaign. Understandably, the airport received a complaint after a family with access needs entered the short-parking area to find the Lexus logos painted where the accessible parking had been, as CBC News reports. The airport had sold the spaces to Lexus as a way to generate revenue as part of a marketing campaign. Even worse, YYC hadn't replaced the accessible spaces yet, though Calgary Airport Authority spokesperson Jody Moseley told CBC News the airport was in the process of moving them when it started to draw attention. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The story ends well, however: The Calgary Airport Authority is converting the Lexus spaces back to accessible parking, and said in a statement of apology that the new accessible stalls meant to replace the original ones will also remain in place, so it's a net gain for disabled travelers. YYC also apologized to Lexus Canada, which it says "did not play a role in selecting, and was not aware of, the locations for the campaign." Lexus issued its own apology, saying it would "more carefully scrutinize the details of these types of marketing campaigns" in the future. Related Video: News Source: CBC News via JalopnikImage Credit: Geography Photos/Universal Images Group via Getty Images Government/Legal Lexus Luxury parking disabilities airport handicapped accessibility airport parking

Will.I.Am stars in new Lexus NX commercial, designs a version for Paris

Whether you love or hate its chiseled, angular lines and spindle grille, the Lexus NX is a big step for the brand as it jumps into the sea of luxury compact crossovers. We've already checked out the new CUV, and to promote its European launch, along with a different nose, Lexus has teamed up with producer and musician Will.I.Am for a commercial titled Striking Angles.
As the name suggests, the ad imagines a futuristic world where practically everything shares the NX's sharp-angled design aesthetic, including the wildlife. Over a thumping remix of his Dreamin' About the Future, the luxury CUV rolls through the misty city streets for Will.I.Am to check out.
That's not the end of Lexus' promotional efforts for its newest addition, though. The brand is also displaying a one-off NX styled by Will.I.Am during Paris Fashion Week. Read the automaker's entire release about its marketing plan for the CUV, below.