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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

2016 Lexus ES shows updated, US-spec face

Lexus debuted the refreshed style for the ES at the Shanghai Motor Show with a much more prominent take on the company's spindle grille. If you hoped the conspicuous schnoz might be toned down for the US version of the luxury sedan, we have some bad news. The US-spec 2016 Lexus ES looks exactly the same. The spindle grille stands as one of the most polarizing styling features on new vehicles today. Rather than soften things, Lexus' designers make the shape even more pronounced for the refreshed ES. The latest take removes the crossbar from the center and outlines the whole thing in chrome. More angular, standard LED headlights make the edges appear even sharper, as do the triangular foglight surrounds at the lower corners. At the back, the taillights feature a more conspicuous L-shape and chrome-tipped, rectangular exhaust tips finish things off on the ES 350. The company also adds some evocatively named colors, including Autumn Shimmer, Nightfall Mica, Caviar, and Eminent White Pearl. Beyond the updated looks, the other major change for the ES is the availability of the Lexus Safety System+ suite of tech. It includes a Pre-Collision System, Lane Departure Alert with Steering Assist, Intelligent High Beam, and High-Speed Dynamic Radar Cruise Control. If all that isn't enough to make you feel more secure behind the wheel, a blind spot monitor with rear cross traffic alert is an additional option. The improvements to the interior aren't quite as drastic as the outside. There's a redesigned steering wheel, shift knob with a leather boot, and more soft-touch materials around the console. New trim colors include Linear Dark Mocha, Illustrious Piano Black, and matte-finish Bamboo. Both ES 350 and ES 300h models are unchanged in terms of powertrains. For a starting price of $38,940, after the $940 destination charge, buyers can get the ES 350 with a 268-horsepower, 3.5-liter V6 and six-speed automatic. For $41,860, customers can order an ES 300h with a hybrid, 2.5-liter four-cylinder making a total output of 200 hp. Luxury, Emboldened: Lexus ES 350 Revs Up Style and Luxury for 2016 Refreshed Look with Bolder Rendition of Lexus Spindle Grille Standard LED Headlights and Other Premium Design Features New Lexus Safety System+ Suite of Driver Assist Technologies Upgraded Interior Finishes Mark Levinson Audio and Panoramic Roof Available with All Packages July 10, 2015 Maintaining luxury leadership requires a relentless pursuit.

Lexus launches supercharged LX 570 in Middle East

The Lexus LX SUV is a very muscular, old-school vehicle. Based on the Toyota Land Cruiser, it's still a big, body-on-frame SUV, but inside it offers acres of leather and luxury tech. The brand's Kuwaiti distributor is taking it machismo even further for the local market with the new LX 570 Supercharger.
As the name suggests, the upgraded SUV grafts a supercharger onto the LX 570's 5.7-liter V8 to boost it to 450 horsepower, from 383 hp in the naturally aspirated version in the US (or 362 hp in the standard Kuwaiti version), and it uses the same six-speed automatic as the standard model. To signal the improved strength, much of exterior chrome is replaced with black trim. It also wears special 20-inch wheels and a rear spoiler. The interior is fitted with crimson leather seats and red-accented carpet. It also gets an aluminum sill plate that says "Supercharger." Like the standard Kuwait-spec LX 570, it has two fuel tanks with a total combined capacity of 36.46 gallons, which should help satiate the likely thirsty, forced-induction V8.
The LX 570 Supercharger won't be rumbling down streets outside of the Middle East, though. According to Lexus spokesperson Bill Kwong, this is a project by the distributor in the region. The supercharged engine also has "issues with emissions" in the US, especially in California, he told Autoblog. Too bad, it would be an interesting Range Rover alternative.