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Physical and virtual gaming worlds collide in Lexus IS Hybrid promo

This is really, really cool. In order to promote its new IS Hybrid, Lexus borrowed an airplane hangar, a former Formula One driver and what we imagine was some serious technological knowhow to create one of the most interesting games we've ever seen. It's called Trace Your Road.
Lexus invited some of its Facebook fans out for the game, which put them in the passenger seat of a Lexus IS Hybrid with former F1 shoe Jarno Trulli. They were then handed a tablet and asked to trace out a road, which was projected onto the floor of the hangar. Trulli had to follow the ever-changing path as his passenger kept on tracing away. It looks like it'd be an absolute riot.
This is probably the coolest automotive promotional video since Audi strapped paintball guns on a couple of RS4s. Take a look below to watch the full video from Lexus. We promise, it's worth two minutes of your time.

2013 Lexus IS F

Sometimes fortune really smiles on even shiftless car-reviewing Dutchmen like myself, I must admit. I had come into Austin, TX the week before I was supposed to meet up with the good people at Lexus, who had graciously invited me to drive the 2014 IS. I flew in early because Austin is a pretty good place to eat, as well as being a place that my wife doesn't live. Let me say that a nicer way... while my stunningly attractive wife pretty much represents all things good and light in this world, she does occasionally shoot me a sideways glance when I dig in for my fifth Tacodeli breakfast taco. Thankfully, I leave most of my good sense and information about the effects of high-calorie diets on lifespan at home with Molly when I come to Texas, so I can better focus my laser-like attention on car reviews and TexMex. You guys are worth it.
Aside from all the tacos, I was also lucky to be visiting town the weekend before South By Southwest really kicked off in earnest, because it was that Sunday that my good old buddy John, and my new old buddy Pat, were headed up to the Circuit of the Americas to see the first ever SCCA Majors event there. It was lucky that I had planned to be out at CotA, which is east of Austin, because that made it very slightly easier for a very nice woman named Marcia to bring me a 2013 Lexus IS F from Houston, roughly 150 miles away.
Marcia brought me the IS F to replace another press car, which was having mechanical troubles; I didn't ask for the fire-breathing IS but when it was offered up I figured I couldn't do much better as a warm up for the 2014 IS program I was about to go on. See, lucky right?

This one-off Lexus RC F takes a page out of an NBA playbook

We talk about one automaker taking a page out of another's playbook – following a lead to keep up with the competition. But this one-of-a-kind Lexus actually does take a page out of a playbook. Specifically that of the Los Angeles Clippers. The unique Lexus RC F coupe features a livery inspired by the team colors and emblazoned in tone-on-tone Xs and squiggles that look like strategic doodles from the coach's notebook. The stock horn has been replaced by a shot buzzer, the dashboard clock with a game timer, basketball-patterned speaker grilles, and Clippers logos throughout. The navigation system is voiced by the team's coach Doc Rivers, and there's a makeshift locker room in the trunk packed with memorabilia. As far as special editions go, this one's actually pretty convincing. Of course it doesn't hurt to pack a 5.0-liter V8 engine good for 467 horsepower under the hood. The vehicle was created to raise funds for the Clippers Foundation, a charity associated with the basketball team that works with children in the Los Angeles area. For $100, fans can buy raffle tickets for the chance to take it home. Toyota has long been a sponsor of the team, briefly suspending its involvement in the wake of then-owner Donald Sterling's racist remarks a couple of years ago. Related Video: