2014 Lexus Is 350 Base on 2040-cars

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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

2016 Lexus RX sharpens up for round four

Go back a couple of decades and no one would have heard of a luxury crossover. Most of the benefits of a luxury sedan and an SUV with few of the drawbacks? Unheard of. Then 1997 rolled around and two vehicles changed the face of the industry forever. One was the Mercedes M-Class. The other was the Lexus RX. And both have seen their successors unveiled at the New York Auto Show this week. The new Mercedes GLE that takes the place of the M-Class, we've already brought you from the floor of the Javitz Center. Now it's time for its Japanese rival. Now entering its fourth generation, the new RX is distinguished from its predecessors with a far more revolutionary design than that which separated the previous three: It's altogether more angular, more recognizable, more... Japanese – from the oversized spindle grille to the sharp taillights and at every pointy point in between. Of course it's not quite as edgy as its kid brother, the NX, but it has to appeal to a more conservative customer base. They'll get to choose once again between the RX 350 with conventional V6 and the RX 450h with its hybrid powertrain, both of which have been upgraded to produce 300 horsepower. The interior has likewise been updates as well, with more space and enhanced equipment. All of which ought to help the RX remain the top seller for Toyota's luxury division. Related Video:

Lexus previews production NX crossover ahead of Beijing debut

Every luxury automaker and its sister company is getting into the compact crossover game these days. Mercedes has the GLK and even smaller GLA, Audi has the Q3, BMW the X1... even Porsche is getting in on the action with the new Macan. Lincoln has the new MKC, and it won't be long before Infiniti and Acura launch challengers of their own. But before they do, Lexus will roll out its new NX crossover.
Previewed by the LF-NX concepts first in Frankfurt and then in Tokyo, leaked in a corporate presentation and spied testing out on the open road, Lexus is slated to present the production NX at the Beijing Motor Show later this month. But to keep us on our toes, the Japanese luxury automaker has released this teaser image and brief statement.
From the looks of it, it appears that Lexus has hardly toned down for production the anime-worthy sharp creases that made the LF-NX stand out on the show floor, with the brand's signature spindle grille featuring prominently once again. Though we'd guess the finished product will be toned down somewhat. Toyota's luxury division also says "the NX will set new standards for future models in the line-up," meaning that we can expect the design theme to carry through to more models to follow.