2014 Lexus Is 250 Base on 2040-cars

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Lexus coupe caught in spy shots actually RC, headed for Tokyo reveal?

Lexus may have pulled a fast one on us. The car our spy shooters spotted yesterday may not, in fact, be an IS F Coupe as we indicated. Rather, the car shown above may be a new model, dubbed RC, that will arrive at this year's Tokyo Motor Show.
Following a report from Automotive News, the RC is believed to be a pure coupe, rather than a hardtop convertible. This gels with information provided on the IS sedan's launch, when Lexus spokespeople said the IS Convertible would remain on the current platform. With styling based on the LF-CC from the 2012 Paris show, the new car will share a rear-drive platform with the IS and GS sedans.
Power is expected to come from a 3.5-liter V6 that turns out 306 horsepower. That car will likely wear the RC 350 badge. A hybrid model is expected to follow, but in a twist, it won't be coming to the US. The big news, though, is that the RC will spawn an RC F.

Lexus LF-NX Concept takes aim at the small crossover herd [w/video]

Lexus is drawing crowds with its sharply styled LF-NX Concept, a car that previews a competitor for the likes of the BMW X1, Mercedes-Benz GLK (also debuting at Frankfurt) and Audi Q3. We previewed the LF-NX last week, but we've since gotten a bit of in-person time with the compact crossover on the Frankfurt show floor.
There's a lot of show-car tinsel here, but the makings of a production model are fairly visible. That trademark Lexus face, with the separate headlight and running light arrays and an even more extreme version of the "spindle" grille, is present and accounted for. The styling is sliced and carved, like the Lexus IS, although it's difficult to tell if the production model will be quite so extreme in its looks. We'll bet yes.
Take a look above for the full set of live images from Frankfurt, then scroll down for video and some of the stock images from the original, online unveiling. Finally, click over for our complete coverage of the LF-NX from its debut, last week.

Lexus pushing upmarket as others move down, LF-LC production hinted [w/video]

Jeff Bracken, Lexus' US group vice president and general manager, knows his company lost its position as America's biggest luxury brand back in 2011, and it's a mantle that his employer probably won't be getting back any time soon. That's because Lexus is electing not to follow the luxury segment's downmarket trend any more than its $32,500 CT 200h hybrid hatchback. "Since we won't be going down below $30,000, it will be very difficult for us to ever regain luxury leadership," Bracken admitted on Autoline After Hours late last week.
Rivals Mercedes-Benz, BMW and Audi all have new low-end entries on sale or in the wings to entice new buyers and fortify their CAFE scores, but Lexus has Toyota and Scion to capture sales underneath its lineup. Instead, Bracken hints that Lexus is going upmarket and higher-performance, fueling ongoing rumors of a LFA successor, or perhaps a new offering based on the lauded 2012 LF-LC coupe concept shown above, a production version of which could also slot in where the unloved SC convertible left off. "We need to begin bringing to market luxury performance... higher performance vehicles. IS-F certainly was the beginning of that, maybe on the lower end," says Bracken.
Later in the online video interview show, Bracken gets even more candid: