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Lexus LF-1 Limitless luxury crossover concept is an intergalactic flagship

A dressed-up Land Cruiser it is not. As most every manufacturer making cars in 2020 will be offering crossovers in varying sizes, Lexus has unveiled its new LF-1 Limitless concept, which has been penned at Toyota's Calty Design Research in Southern California. The vehicle is billed as a "flagship crossover," meaning it slots above the RX and offers more flair than the more truck-like GX and LX models. If the design of the concept seems sharp, it's at least in part due to the design approach Lexus calls "molten katana" — with the appearance of a Japanese sword in automotive form. The spindle grille that's been the centerpiece of recent Lexus front ends is now a three-dimensional design, which appears to mimic a "Star Wars" ship's shift into hyperspace, eschewing surrounding chrome in favor of LED lighting. The concept detailing includes slightly Tesla–like door handles, which reveal a Lexus logo in the negative space, and a roof spoiler split in the middle. Door mirrors have been shaved off, with the rear view delivered into screens around the instrument cluster, where they resemble motorcycle mirrors. The feel of hyperspace continues inside, with the perforated door trim allowing lighting through like a starry sky. There are four matching, individual white leather seats under the moonroof, and there's a dedicated light show on offer at the press of the start button, depending of the function mode selected. Most analog switches have been replaced by haptic controls grouped around the driver, or fitted in the steering wheel; all powertrain controls are either in the wheel or in the steering column. By "Limitless," Lexus appears to refer to the choice of propulsion. Reading between the lines, there doesn't seem to be a set powerplant for the vehicle, as by 2025 all Lexus model lines will be electrified in some fashion, and the production version could be a fuel-cell vehicle, a PHEV, all-electric, or gasoline-powered. There's also a hands-free driver assist level Lexus calls "Chauffeur mode." In addition, there's a fourth dimension to the concept's navigation system — time. The setup reads traffic information, anticipating possible stops on the way. The idea, according to Lexus, is that the navigation system should feel like a concierge, a virtual assistant instead of just a map screen.

Bugatti Veyron, Lexus LFA, McLaren MP4-12C and Lambo Aventador in 1/4-mile shootout... who wins?

Automobile Magazine scribe Jason Cammisa was sent into the desert to referee four carbon-fiber-bodied wild animals fighting it out over the quarter mile: the V8 McLaren MP4-12C, the V10 Lexus LFA, the V12 Lamborghini Aventador and the W16 Bugatti Veyron Grand Sport. It's a tough job, innit?
The Head 2 Head race was run elimination style, with the winner of each two-up challenge facing the next devil up the totem pole. Although you might not have any doubts about the eventual victor, how each of these supercars fared is good watching. See all the screaming for yourself in the video below.

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.