2011 Lexus 2dr Conv on 2040-cars

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Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

Lexus IS named Esquire Car of the Year

Esquire holds an annual car of the year award, and for the past four years, only American or German autos, such as the Cadillac ATS and the Audi S4, have earned the publication's top pick. But for 2013, the top pick is from Japan: the 2014 Lexus IS350 F Sport. The publication calls the IS "thrilling first, responsible second."
Upon learning the top pick, we had to make sure we were still reading about a Lexus, though we admit the new IS350 F Sport is indeed a new breed, one that approaches BMW 3 Series levels of performance and handling while maintaining its Japanese identity.
Esquire appreciates the F Sport's new direction, but says, "Crucially, unlike everything else, it's not trying to be the BMW." It claims the 2013 car of the year is an "honest, gutsy, fast set of wheels."

2016 Lexus GS F First Drive [w/video]

Performance cars used to be about horsepower and chassis tuning. Lately the question isn't so much what's under the hood, but how many buttons are on the console. We're overwhelmed with individual settings for engine response, transmission, exhaust, steering, and ride. When did these cars turn into a choose your own tuning adventure? The Lexus GS F represents an attempt to step back from this over-adjustable madness and return to more bygone sports car values. It has a special engine, unique bodywork, and a chassis tuned for high performance. There are only two settings you need to play with. The first setting is the Drive Mode Select dial on the center console, which mainly controls the response of 5.0-liter V8 engine and the shift behavior of the eight-speed automatic. The engine is the same V8 found in the RC F, making the same 467 horsepower and 389 pound-feet of torque. New this year are small balancing weights on the crankshaft pulley that cut down on internal vibration. Drive Mode Select also changes the electronic power steering, air conditioning, and stability control (you can also turn it all the way off via a separate button). The engine is the same V8 found in the RC F, making the same 467 horsepower and 389 pound-feet of torque. You will use two settings in the GS F: Eco when you want to get somewhere, Sport S+ when you want to get somewhere fast. Normal and Sport S modes offer intermediate steps you don't really need. Eco mode softens the throttle and reduces the use of air conditioning for slightly better fuel economy. It also makes the center-mounted tachometer switch into an eco-driving gauge. S+ puts everything into sport mode, including a heavier steering weight and a higher stability control threshold. While Sport S mode shifts the noon position of the tachometer to just below the horsepower peak of 7,000 rpm, S+ goes a step further and turns the rev indicator into a solid bar that grows around the edge of the display. It also adds oil and coolant temperature to the readout. And how could we fail to mention G-Force Artificial Intelligence (or grin at such an overwrought name)? That's the shift logic the transmission uses in Sport S+. It's designed to hold revs in corners and downshift during hard braking. "Our goal with F is to make a driver's car, not a drag race winner." The other button in the Lexus GS F that you need to pay attention to is next to the Drive Mode Select knob, labeled TVD for Torque Vectoring Differential.