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Lexus IS commercial made with Instagram photos

Facebook was so 2010, so it's no surprise that automakers are taking advantage of newer social media applications for their marketing purposes. Most recently, Lexus invited more than 200 followers on Instagram ("Instagrammers"), along with their smartphones, to make a commercial of the 2014 Lexus IS using hundreds of their photos of the car strung together into a video.
Instagram, taking advantage of smartphone cameras, is an application that allows users to shoot, edit and share photos or video online with friends and strangers alike. Lexus's stop-motion Insta-commercial is unique as far as commercials go, with each photo in the sequence sporting a personal touch thanks to the app's photo editor. But, even more impressive is the ability of social media to bring people together for, and involve them in, a commercial shoot. All of which you can watch below. Stay tuned after the commercial to get a look behind the scenes at the making of it all.

2018 Lexus LS 500 F Sport Drivers' Notes Review | Pretty but imperfect

The ultimate Lexus, and the one that launched the brand, the LS was completely redesigned for the 2018 model year. It introduced an aggressive version of the famous (infamous?) "spindle" grille, a swoopy interior, and went to a completely V6-powered lineup, the fully gas-powered model featuring a twin-turbocharged 3.5-liter engine. Not only that, but it adopted the platform of the stunning Lexus LC 500. With all that in mind, the LS 500 sounds like it's got the potential to not only be a first-class luxury cruiser, but may have even gained some of the LC 500's sporting expertise. To find out, we spent some time in an all-wheel-drive model with the F Sport package, which adds a meaner-looking grille, sporty seats and the trick sliding gauge ring to remind us of the LFA supercar that first used such a cluster. The only thing it lacks is the handling upgrades exclusive to the rear-drive gas-only LS. Associate Editor Joel Stocksdale: I love the Lexus LC 500, like, a lot. It was my favorite car I drove last year because it has the perfect combination of style, comfort and performance. So knowing that the LS has LC roots, I was excited to drive it, hoping it would basically be a four-door version of that car. It certainly looks the part. Though not the gorgeous beast the LC is, it's still a looker. It's aggressive and intimidating, particularly with the black F Sport grille. And when you get in, you're greeted by hip-hugging leather seats and a flashy instrument cluster. Everything around you is leather, suede or metal in really interesting, unique shapes that make this Lexus feel like something different and special to most luxury cars. I particularly like the floating arm rest/grab handles in the doors. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. But things fall apart with the driving experience. The twin-turbo V6, although plenty powerful, doesn't sound nearly as lovely as the growling V8 monster in the LC. It also has really sluggish throttle response, and the gearbox doesn't shift as quickly and crisply as in the LC, even in Sport+ mode. The steering refuses to tell you anything either, feels too light, and what weight exists feels very artificial. The ride quality also doesn't quite seem to know if it wants to be La-Z-Boy cushy or sports sedan firm.

Lexus: No plans for LFA replacement anytime soon

Supercars are fantastic in terms of their raw performance, sound and ability to inspire interest in an automaker. They aren't so good at actually making money, even for giant, global automakers like Toyota. And if you are holding out hope that Lexus might be fibbing about there being no plans for an LFA successor, we have some bad news. "I think you will see us do some incredible things in the future, but probably not a $375,000 supercar anytime soon," Lexus Executive Vice President Mark Templin told Automotive News. The issue comes down to the LFA's cost to develop and massive price. Lexus built just 500 of the V10 supercars from 2010 through 2012. Templin said that the plan was originally for a much more modest vehicle with a steel body. However, that intention changed to plans for an aluminum exterior and eventually evolved further to carbon fiber during the course of its engineering. Templin is clear that Lexus isn't giving up on more accessible performance with its F sub-brand models, but more supercars aren't coming, at least not anytime soon. He previously suggested that the LFA was a generational model with a 30-year wait for the next one. These days, the workshop that built the LFA has been converted for a much less powerful but perhaps more important vehicle. Toyota now uses it to build the Mirai with the company's hydrogen fuel cell powertrain. Related Video: Featured Gallery 2012 Lexus LFA: Review View 30 Photos News Source: Automotive News - sub. req.Image Credit: Copyright 2015 Drew Phillips / AOL Plants/Manufacturing Lexus Toyota Coupe Performance Supercars supercar lexus lfa