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Here We Go Again: Lexus attacks EVs in new ad [UPDATE]

UPDATE: We got a comment from founding member of Plug In America Paul Scott on this ad. It's available below. The last time Lexus attacked plug-in battery vehicles in an ad, it had to apologize. The company is remaining on message, though, and has revisited a hybrid-vehicle advertising campaign that implies that driving a battery-electric vehicle is a big waste of time, because of all the charging you need to do. With the new spot, Lexus once again raised hackles of plug-in vehicle advocates because, once again, the accuracy is questioned. "The ad's message was that a consumer could [drive] a vehicle with advanced technology today, without sacrifice or change in habit." – Lexus spokesman Brian Bolain Lexus is running print ads (click to enlarge) in publications like Wired poking fun at EVs, the International Business Times says. Lexus highlights range anxiety in the spot, comparing the amount of time it takes to fully recharge an EV – and the idea that air conditioning and using the radio can shorten an EV's range – to the fun of just driving a Lexus. "The [print] ad was merely intended to paint a picture of life with a hybrid, which is basically no different from life with a traditional gas-powered vehicle, versus life with an EV, which can have challenges or at least uncertainties," Lexus spokesman Brian Bolain told AutoblogGreen. "In other words, at its core, the ad's message was that a consumer could participate in driving a vehicle with advanced technology today, without sacrifice or change in habit." The campaign picks up where Lexus's previous anti-EV campaign left off this spring. A website promoting Lexus's hybrids (and parent company Toyota's H2 vehicles) claimed that there was a hydrogen refueling infrastructure set up in 20 US states (not anywhere close to true). Plug-in advocates were also quick to note that higher-powered EV recharging systems can allow a plug-in to be recharged in far less than the four hours the Lexus site claimed. Of course, Toyota has a lot more skin in the game when it comes to hybrids and, starting next year, hydrogen fuel-cell vehicles than it does for plug-ins. Through August, the company sold just 842 RAV4 EVs and about 11,500 Toyota Prius Plug-in Hybrids in the US. That compares to almost 19,000 Nissan Leaf EVs and a Tesla Model S count that's likely close to that figure as well (Tesla breaks out neither monthly sales numbers nor US-only sales for the Model S).

Lexus NX Luggage Test: How much cargo space?

According to the specs, the new Lexus NX has 22.7 cubic-feet of cargo space behind its raised back seat. That is considerably less than the mechanically related Toyota RAV4 (37.5 cubic-feet) and Toyota Venza (28.8 cubic-feet). It's also less than several of its compact luxury SUV competitors. However, the shape of its cargo area, a clever cargo cover and the added versatility of under-floor storage make it one of the best cargo areas in the segment in terms of usability.  It's also important to note that there are four versions available, all with their own powertrain: the NX 250 (shown here) has a naturally aspirated four-cylinder shared with the RAV4; the NX 350h with the same hybrid powertrain as the Venza and RAV4 Hybrid; the unique turbocharged NX 350; and the NX 450h plug-in hybrid that's very similar to the RAV4 Prime. Despite these different powertrains, and the need to store the hybrids' batteries somewhere, I am told by Lexus that their cargo areas are equal. That includes the sizable under-floor storage area you'll see shortly.  Here's the cargo area. As you can see, it has a large cargo cover that's fairly distinctive. Rather than a long, large cartridge with a cover that rolls out, or a solid rigid panel, this one features a mesh fabric supported by a metal frame that folds in half. This design would make it easier to store than either of the other designs (be it inside or outside the vehicle), but Lexus goes a step further on this front. The under-floor storage area was thoughtfully designed specifically to accommodate this cargo cover. This is a rare feature in a compact SUV. It means you shouldn't have to worry about getting stuck with the cargo cover when you need every square-centimeter of space available.  There's also plenty of storage space without that cover. In fact, the main bin is big enough to swallow the Luggage Test fancy bag. Also storing the cargo cover would've been iffy, but this is nevertheless impressive. The Acura RDX is the only other compact luxury SUV to offer such a space and it makes a difference.  Now, onto the other bags. As in every luggage test I do, I use two midsize roller suitcases that would need to be checked in at the airport (26 inches long, 16 wide, 11 deep), two roll-aboard suitcases that just barely fit in the overhead (24L x 15W x 10D), and one smaller roll-aboard that fits easily (23L x 15W x 10D). I also include my wife's fancy overnight bag just to spruce things up a bit (21L x 12W x 12D).

Lexus considering V8 Supercars racing program

Just a few years ago, Holden and Ford were the only manufacturers competing in Australia's V8 Supercars series. But those days were left long ago in a cloud of smoke on the track, and are only disappearing even further in the rearview mirror as the latest intel suggests Lexus could be ready to enter the series as well. Speaking with CarAdvice.com.au at the local launch of the RC coupe, Lexus Australia chief Sean Hanley revealed that his office approached the race organizers to hold "very high-level discussions" about the Japanese luxury brand entering the series. The development is reportedly spurred by the warm reception the RC has enjoyed so far Down Under, and by an expected impending shift in the rules of the V8 Supercars championship. The series has been rumored to be shifting away from strictly eight-cylinder sedans to include coupes and other engine types – a move that would open the door to more manufacturers to participate, including Lexus with the RC F. Currently the field is made up of Holden Commodores, Ford Falcons, Nissan Altimas, Volvo S60s and privately-entered Mercedes E63 AMGs. Nissan, Volvo and Mercedes only joined in the past couple of seasons following the last round of rules changes. The series received "international" status from the FIA in 2011and in the past few seasons has held races in locations as far flung as Abu Dhabi and Texas to its principally Australia-based calendar. Lexus, for its part, has competed in Grand-Am, Germany's Nurburgring-based VLN series and Japan's Super GT series, but unlike parent company Toyota, has yet to embark upon a top-level racing program in Formula One, the World Rally Championship or at Le Mans.