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Lexus takes aim at electric vehicles, again

Lexus is once again taking aim at plug-in vehicles by emphasizing the perceived challenges of recharging batteries, rather than simply filling up with gas or hydrogen. Only this time, Toyota's luxury division appears to be zigging while everyone else is zagging. Of course, the nameplate can use all the help it can get when it comes to hybrid sales. First highlighted by Green Car Reports, Lexus has added a banner to the website of its hybrid vehicles that says "Always Charged. Always Ready." That's a not-so-veiled shot at plug-in vehicles, a sector where Toyota has minimal exposure. Lexus also notes of its hybrid vehicles that there's "nothing to plug in." Of course, there may be sour grapes at play. Through September, sales of its five hybrid models in the US dropped 17 percent from a year earlier to about 21,500 units, and September was particularly tough as hybrid sales plunged 34 percent to almost 1,800 units. Even so, the third quarter likely represented a record when it came to plug-in vehicle sales. We say "likely" because Tesla doesn't break out its US sales, and not all automakers disclose sales of their plug-ins. We calculate that sales for the quarter were at about 36,000 vehicles, up 38 percent from a year earlier. For now, Lexus doesn't sell a fuel-cell model, though it may sell a fuel-cell version of the Lexus LS full-size sedan. Toyota, of course, offers the Mirai, which has moved about 710 units this year. Lexus has gone down this proverbial road before. In 2014, the brand unveiled a similar campaign that highlighted how long it took to recharge EVs, and was ultimately taken to task by electric-vehicle advocates Plug-In America. Lexus apologized for offending anyone and said it'd review content related to hybrid advertising. Doesn't seem like an apology is in order this time out, but that doesn't mean that it's a good strategy. Related Video: Featured Gallery 2018 Lexus LC 500h View 40 Photos News Source: Green Car Reports Green Marketing/Advertising Recalls Lexus Toyota Hybrid

Lexus RC F glows with your heartbeat

It's not uncommon to see all manner of sensors being installed inside new cars these days, monitoring everything from ambient noise to our levels of alertness. The question is what the automakers will do with the information gathered by those sensors, and we've seen some fairly novel innovations. This latest solution from Lexus may not be the most useful, but it's definitely one of the most interesting we've seen to date. The Japanese luxury automaker's Australian division cooked up this special RC F show car with a heart-rate monitor and a special electroluminescent paint job. The sensors detect how fast the driver's heart is beating, and displays it accordingly down the side of the car's flanks. In daylight it looks like it's painted plain old ordinary silver, and otherwise it's the same luxury muscle coupe we know, with a 5.0-liter V8 churning out 467 horsepower in resolute defiance of the downsizing/turbocharging trend that's sweeping the industry. The project was cooked up by creative agency M&C Saatchi and uses glow-in-the-dark paint from American specialist Lumilor. The vehicle is set to be unveiled over the weekend, but you can scope it out now in the images below and the preview video above. Is it pointless? Almost entirely. Does that make it any less cool? Of course not. 22 July 2015 LEXUS GETS PULSES RACING WITH WORLD'S FIRST HEARTBEAT CAR Lexus Australia has developed the world's first vehicle to display a heartbeat on its exterior in a demonstration of advanced technology and the connection between man and machine. The Japanese luxury marque collaborated with creative agency M&C Saatchi to produce a one-off RC F V8 coupe that integrates a series of technologies to display a person's heartbeat in the vehicle's bodywork. The first stage of the system works by transmitting the heartbeat of a connected person from a heart rate monitor to a bespoke electrical system in the RC F. The on-board system captures and processes the data before sending an electric charge through the RC F's body panels that are painted in electroluminescent paint developed by US-based specialist Lumilor. This innovative paint finish glows when the electrical charge runs through it and displays the person's heartbeat via a real-time animation sequence. Lexus Australia chief executive Sean Hanley said the heartbeat car comes in the wake of other innovative brand activities in 2015 and an ongoing commitment to the development of high performance Lexus F vehicles.

Toyota and Lexus recalling 235,000 hybrid CUVs and sedans over separate issues

When it rains, it pours. Toyota has announced a pair of separate but voluntary North America recalls covering approximately 235,000 vehicles built between 2006 and 2011. The larger of the two recalls targets Toyota's hybridized crossovers, the Lexus RX400h and Toyota Highlander Hybrid. 133,000 units, including 2006-2010 Highlander and 2006-2008 RX crossovers are covered in the campaign. The other recall affects 102,000 IS350 sedans, IS350C convertibles and GS350 sedans built between 2006 and 2011.
With the CUVs, the faults in the parallel circuits of the transistors can cause heat damage in the inverter assembly, triggering an abundance of warning lamps and sending the vehicle into limp mode. The Lexus sedans are being recalled due to loose bolts on the variable valve timing controller. Detected by unusual underhood sounds on startup, the issue can cause the engine to stop while driving. The inverter issue is also triggering similar recalls in Japan and Europe.
At the moment, it's unclear if any of these issues have caused any crashes or injuries. Toyota says it plans to notify owners of the recall via snail mail. Additional information for owners can be found on the recall sites for Toyota and Lexus or by calling Toyota's customer service line, at 1-800-331-4331. Scroll down for the complete recall notice from Toyota.