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Here We Go Again: Lexus attacks EVs in new ad [UPDATE]

UPDATE: We got a comment from founding member of Plug In America Paul Scott on this ad. It's available below. The last time Lexus attacked plug-in battery vehicles in an ad, it had to apologize. The company is remaining on message, though, and has revisited a hybrid-vehicle advertising campaign that implies that driving a battery-electric vehicle is a big waste of time, because of all the charging you need to do. With the new spot, Lexus once again raised hackles of plug-in vehicle advocates because, once again, the accuracy is questioned. "The ad's message was that a consumer could [drive] a vehicle with advanced technology today, without sacrifice or change in habit." – Lexus spokesman Brian Bolain Lexus is running print ads (click to enlarge) in publications like Wired poking fun at EVs, the International Business Times says. Lexus highlights range anxiety in the spot, comparing the amount of time it takes to fully recharge an EV – and the idea that air conditioning and using the radio can shorten an EV's range – to the fun of just driving a Lexus. "The [print] ad was merely intended to paint a picture of life with a hybrid, which is basically no different from life with a traditional gas-powered vehicle, versus life with an EV, which can have challenges or at least uncertainties," Lexus spokesman Brian Bolain told AutoblogGreen. "In other words, at its core, the ad's message was that a consumer could participate in driving a vehicle with advanced technology today, without sacrifice or change in habit." The campaign picks up where Lexus's previous anti-EV campaign left off this spring. A website promoting Lexus's hybrids (and parent company Toyota's H2 vehicles) claimed that there was a hydrogen refueling infrastructure set up in 20 US states (not anywhere close to true). Plug-in advocates were also quick to note that higher-powered EV recharging systems can allow a plug-in to be recharged in far less than the four hours the Lexus site claimed. Of course, Toyota has a lot more skin in the game when it comes to hybrids and, starting next year, hydrogen fuel-cell vehicles than it does for plug-ins. Through August, the company sold just 842 RAV4 EVs and about 11,500 Toyota Prius Plug-in Hybrids in the US. That compares to almost 19,000 Nissan Leaf EVs and a Tesla Model S count that's likely close to that figure as well (Tesla breaks out neither monthly sales numbers nor US-only sales for the Model S).

Lexus ES 300h gets optional side-view cameras and monitors in Europe

In select European markets, Lexus is expanding the availability of one of its newest and most futuristic features. Starting in March, 2020, the ES 300h will have an option for digital side-view cameras and monitors.   Lexus first introduced its side-view cameras and monitors on a production car when it added the tech to the Japanese-market 2019 ES sedan in 2018. Typical side-view mirrors are replaced with camera stalks, which feed video into small five-inch digital displays attached to the front corners of the car's interior.  To ensure an optimum high-definition view at all times, the cameras have numerous weather-proofing features. Built-in heaters prevent freezing, and the aerodynamic design is also shaped so that rain and snow should not affect the quality of the recording. The cameras also have demisters that have their own dashboard switches, as well as a light sensors that help curb headlight glare.  In addition to maintaining quality, the tech has built-in driver aids. When a turn signal is activated, the monitors will automatically show an "extended view" that helps eliminate blind spots. That feature can also be manually activated. Guidelines are also introduced to the monitor when the car is parking or in traffic.  Like normal mirrors, the cameras can be adjusted through controls on the doors. The system has adjustable brightness and the option for automatic camera retraction, too. As pointed out by CarScoops, the option is already available on the ES 300h Takumi on the United Kingdom Lexus configurator. The total package is priced at roughly $2,000, with each of the cameras and monitors accounting for a quarter of the cost. Lexus plans to show off the ES 300h with side-view cameras at the 2020 Geneva Motor Show in March, and the option will be available immediately in the U.K., Germany, Spain, and Poland. The rest of Europe will get it before the end of 2020. Meanwhile in the U.S., the National Highway Traffic Safety Administration (NHTSA) is still testing and debating the safety of the technology. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Kia Blindspot Monitoring System | 2020 Autoblog Technology of the Year Disclaimer: Autoblog accepts vehicle loans from auto manufacturers with a tank of gas and sometimes insurance for the purpose of evaluation and editorial content.

Lexus finally announces all-new twin-turbo V8, will race the Nurburgring 24H

In March 2013, Motor Trend wrote about rumors of Lexus bolting two turbos onto the high-revving, atmospheric 5.0-liter V8 in the RC F, the new engine for eventual use in an LC F super coupe. We heard the rumor again from multiple directions in 2017, and again in 2018. At last, the rumor gets official confirmation as an aside in a Lexus press release about taking the Gazoo Racing LC race car to the Nurburgring 24-hour for a third time next year. After two years of "unavoidable hours in the pit to resolve issues" with the LC in 2018 and 2019, the luxury carmaker said that next year it "[aims] to complete the race without any trouble by adopting a variety of new technologies, including a newly-developed V8 twin-turbo engine destined for use on future road cars such as sports cars." That's all we know for certain about what's coming. Predictions supposed Lexus has paired two of its 2.0-liter, four-cylinder engines with a 90-degree angle to create the 4.0-liter twin-turbo V8. Estimates over the years guessed output as anywhere from 600 metric horsepower, 592 of our U.S. customary horses, to 620 hp, to 660 hp. The guesstimate torque figure comes in at "up to 506 pound-feet," arrived at by a Japanese magazine that figured Lexus was trying to outdo the Nissan GT-R. What's safe to say is that the engine – created with an emphasis on performance – will outdo the 471 hp and 398 lb-ft of torque from the Yamaha-developed, naturally-aspirated V8 currently powering the LC 500 flagship. The new engine might not outdo the 7,300-rpm redline. Since the press release mentioned "sports cars," plural, there's every right to expect the hi-po power plant to migrate to other offerings. In the press, the engine's been mooted for everything from the RC F and new GS F to an LS F and a super-potent SUV inspired by the LF-1 Limitless concept that would take on the Lamborghini Urus. Further changes to the LC F accompanying the new motor could include a great deal more carbon fiber, about 200 pounds trimmed from the curb weight, a stiffer structure, a "low-weight and high-rigidity suspension," and more refined software systems for tech like driver aids, traction control, and anti-lock braking.  Lexus will take the start line at next yearÂ’s Nurburgring 24-Hour weekend from May 21-24 in the SP-Pro class. Related Video: