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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

2018 Lexus RX 350L, RX450hL are here to fill your 7-seat needs

The Lexus RX is the Japanese automaker's best-selling model, moving nearly twice as many units so far this year as the runner-up, the Lexus NX. Considering the state of the crossover-crazed market, that should be a surprise to absolutely no one. Still, customers demands more, and automakers are happy to deliver. Currently, Lexus has a three-row crossover-shaped hole in its lineup. Soon, that gap will be filled by the new seven-passenger 2018 RX 350L and RX 450hL. Sure, you can get three rows in the GX and LX, but traditional SUVs like that aren't selling nearly as well as more fuel efficient and more affordable car-based crossovers. The RX 350L and RX 450hL are based on the standard and hybrid RX variants. The pair have been extended by 4.3 inches to help accommodate an extra pair of seats. The angle of the rear window has also been changed to make sure third-row occupants have a reasonable amount of headroom. The RX's second row folds in a 40/20/40 split. Access to the third row is granted with a lever that slides the second row up and forward. The second row also sits slightly higher than the third, creating some much needed footroom. Tri-zone climate control is available, and gives those in steerage control of their own ventilation. A pair of cup holders keeps drinks from ending up in the hair of those sitting up front. The third row folds flat when not in use. Like the standard RX 350, the RX 350L is powered by a 290-horsepower 3.5-liter V6 and is available in both front- and all-wheel drive. The RX 450hL comes standard with all-wheel drive. It's powered by a 3.5-liter V6 and two electric drive motors. Total power output is 308 horsepower. An EV mode allows the hybrid to run on pure electricity for a short amount of time. The models go on sale early next year. Related Video: Featured Gallery 2018 Lexus RX 350L: LA 2017 View 15 Photos Related Gallery 2018 Lexus RX 350L News Source: LexusImage Credit: Live photos copyright 2017 Drew Phillips / Autoblog.com Green LA Auto Show Lexus Crossover SUV Hybrid Luxury lexus rx 2017 LA Auto Show lexus rx 350

Online Find of the Day: Lexus-engined Mercedes pickup is a vintage hybrid

You have to love someone who gets incredibly committed to a very weird idea. What you see for sale here is a right-hand drive 1971 Mercedes-Benz 220D in South Africa, but this old Mercedes is now converted into a pickup, complete with bed cover, and there's big secret under the hood, too.
The pickup conversion appears well done based on seller Sedgefield Classic Cars' photos. Even the tonneau cover fits well. You could almost believe that this Mercedes lived its life as a Chevrolet El Camino-like pickup from the very beginning.
However, the rear-quarters conversion might not be the weirdest thing about this Mercedes. The original diesel is gone from the engine bay in favor of a Lexus V8. It seems really odd to pop the hood and find a Japanese mill in this German car, but the photos make it look like a fairly well performed swap. So, bravo to the crazy thinking. According to the seller speaking to Autoblog by email, "as far as we can establish, this was done a few years ago, with all Lexus components."