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What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350

Translogic 165: 2015 Lexus RC F Biometrics Test

A traditional vehicle review goes like this: Reviewer drives car, reviewer gathers thoughts, reviewer relays vehicle impressions to audience. But what if instead of explaining what it's like to drive a given car, the reviewer could simply show the audience their response to the vehicle? With advancements in wearable biometrics technology, it's now possible to replace car review adjectives with cold, hard data. Translogic host Jonathon Buckley heads to Palm Beach Raceway in Florida to gauge his physiological reaction to driving the all-new Lexus RC F, with a little help from biometrics experts at Emotiv and Hexoskin. From his brain, to his body, Jonathon's vitals are measured as he takes to the track in Lexus's latest sports coupe. Follow Translogic on Twitter and Facebook. Click here to subscribe to Translogic in iTunes. Click here to learn more about our host, Jonathon Buckley. Lexus Technology Gadgets Coupe Performance Translogic

Google is hiring autonomous car testers in Arizona

If you're in Arizona, Google is hiring for a gig that could be a good alternative to doing Uber. The job entails test driving an autonomous car around the state for $20 an hour, six to eight hours a day. You'll still need to know how to actually drive to be able to take the wheel if needed. But since your role is testing out the big G's new technology, you're expected to provide the engineering team "concise written and oral feedback," submit daily reports and document any test or procedure performed. That's why even though Google isn't looking for any "particular type of person," it wants people with bachelor's degrees and excellent communication skills. If you're applying because you want to go on a road trip inside one of Google's compact cars, though, we're afraid you'd be sorely disappointed. You'll be testing the tech titan's self-driving technology on a Lexus like the one in the image above. Related Video: This article by Mariella Moon originally ran on Engadget, the definitive guide to this connected life.