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Growing demand could bring more body-on-frame off-roaders to the Lexus range

Car-based crossovers are outselling truck-derived SUVs by a wide margin, but Lexus still sees a strong demand for models that offer true off-road capability. It hinted that it could soon increase its presence in this segment. Toyota's luxury division entered 2021 with two body-on-frame SUVs in its range: the Land Cruiser-based LX (pictured) and the smaller, more affordable GX. Neither is a high-volume model, but both fared shockingly well in 2020. LX sales in the United States fell by 4.4% to 4,512 units, which is a great result in a year when double-digit declines were common, and GX sales increased by 9.9% to 28,519 units. Clearly, off-roaders are in demand. "What we have seen at Toyota is that there's so much of an appetite for [off-roading] that I see that [moving into] the Lexus brand as well. There is an appetite, a customer desire, a customer push to see all brands giving them more options. I think it would be silly for Lexus not to travel down that path," explained Jack Hollis, the head of automotive operations for Toyota's North American division, in an interview with Automotive News. He added that his team has identified a "white space" in the Lexus range that could be filled with an additional body-on-frame off-roader. He didn't reveal precisely what he has in mind, but there are a few possibilities we can rule out. We know Toyota is wrapping up the development of the next-generation Land Cruiser, even if the SUV might not be sold in America, and seeing a next-generation LX seems like a given, but we don't think that's what Hollis was referring to. Moving into the space above the LX with an even bigger truck is highly unlikely. Similarly, the idea of a Lexus-badged SUV aimed at the Jeep Wrangler and the Ford Bronco is neat but unrealistic. Ford's hotly-anticipated born-again off-roader has captured the attention of executives, however. "Holy cow! They sold out that thing, and I think there's a strong market out there for authentic off-road chops and credibility. We're seeing that with [the Toyota] 4Runner as well. I don't think it's any secret that [the 4Runner] is not all that new, but it continues to set records, and it continues to grow volume," pointed out Lexus brand head Andrew Gilleland in a separate interview with Automotive News. Could we see a Lexus-specific version of the 4Runner? We certainly wouldn't rule it out, especially because making an upmarket variant of the SUV would help Toyota leverage the benefits of economies of scale.

Lexus LQ flagship crossover due around 2022, so what of the LX?

When Lexus debuted the LF-1 Limitless crossover concept at the 2018 Detroit Auto Show, Lexus' U.S. general manager waited roughly six minutes to tell the world, as a way of hinting to HQ in Japan, "We have to build this vehicle." Car and Driver says the GM and his dealers will get their wish when the Lexus LQ crossover takes the top spot in the automaker's range in 2022. Underneath the "molten katana" design language that looks like an RX sent back from the future to kill an RX named Sarah Connor, we'll find the inner workings of the LS sedan, possibly including the luxury-specific TNGA-L rear- and all-wheel-drive platform. Engines could be ported straight from the LS stable for standard LQ models, meaning — for now — a 3.5-liter twin-turbo V6 with 416 horsepower and 442 pound-feet of torque, and a 3.5-liter V6 helped by two electric motors to produce a combined 354 hp. An LQ F or F Sport model could bolt up the impending twin-turbo V8 and cross the 600-hp mark. Numerous rumors over several years have clouded our view of what's planned for the pinnacle end of Lexus crossovers, though. In late 2018, whispers out of Japan claimed Lexus was working up a twin-turbo V8 with 660 horsepower for a production version of the LF-1 concept due to launch this year, with a milder V6-powered trim to make 424 hp. The V8 part came true, at least. Would an LQ cohabit with the LX as the luxury side of the flagship people-hauler coin? Or would they cohabit at all? Toyota insiders have said the next LX will turn into "an entirely different vehicle" and get far more luxurious, perhaps meaning the LX turns into the LQ. However, last October Lexus trademarked the LX 600 name, a Japanese magazine predicting a month later the next-gen LX would bow in 2021 on Toyota's truck-focused TNGA platform. And with the Toyota Land Cruiser going downmarket, jettisoning the LX would eliminate all those buyers looking for something big, luxurious, and conspicuously rugged.    Toyota has taken the time to trademark the LQ name in the U.S., Canada, France, and China, so dealer lots should clear up the mystery eventually. C/D thinks the entry-level LQ could start around $80,000, and since Lexus won't put its V8 into anything under $90,000, the top LQ trim could demand around $100,000. For comparison, the LS starts at $80,010 before destination, the LX at $86,480. Related Video:      

Lexus customizes 10 cars as characters from 'Eternals'

Lexus has vanda — uh, customized — ten cars to go along with "Eternals," the latest movie in the Marvel cinematic universe. Each vehicle has been chosen to represent one of ten heroes from the story, wrapped in colorful designs that Lexus says reflect their costumes and powers. We suppose that if you're an immortal being that needs to be embodied in automotive form, a Lexus isn't a bad choice given their reputation for long-term reliability. But, if you've been living among Earthlings for 7,000 years and are trying to lay low, maybe a brightly colored car with gold underglow isn't the most effective stealth mode. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Some of the cars are quite appropriate. Thena, incarnated as a white and gold Lexus LC500, seems like a perfect embodiment of Angelina Jolie's character's power and elegance. Similarly, the red RC F Track Edition representing Makkari, played by Lauren Ridloff, is a good fit for what is described as the fastest Eternal. And the hulking Land Cruiser-based Lexus LX570 makes a good Gilgamesh, played by Don Lee, the biggest and strongest of the bunch. However, we then get into questionable territory when Phastos is also represented by a second LX570 because, per Lexus, "The LX is technologically advanced, making it an ideal fit for Phastos, played by Brian Tyree Henry, the technological guru of the team." Uh, okay. That claim would make more sense if the SUV was a 2022 Lexus LX600, but images show the Phastos car based on a current-gen LX, which is 14 years old. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. We don't know enough about the rest of the "Eternals" characters to know if the cars are fitting, but for the sake of completion, here we go. Salma Hayek's Ajak and Barry Keoghan's Druig are represented by Lexus GX460s, Richard Madden's Ikaris is a Lexus LS sedan, Gemma Chan's Sersi is a non-Track Edition RCF, Lia McHugh's Sprite is a Lexus NX, and Kumail Nanjiani's Kingo is an IS350. Again, that last one is an odd choice since Nanjiani drove an IS500 in a recent ad (that also features a pretty cool looking right-hand-drive Mitsubishi Pajero). "Eternals" opens on November 5, 2021. The Lexus cars will be used at promotional events and at the red carpet premiere. It is the second time Lexus has been the official car of a Marvel movie, following 2018's Black Panther.