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What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350

The Lexus LC 500h has a four-speed auto and that's a good thing

Lexus is sharing some powertrain details on the LC 500h ahead of the big hybrid coupe's debut in Geneva. Its new gas-electric setup strays from Toyota's tried-and-true system found in everything from the Prius to the Lexus GS. It's called the Multi Stage Hybrid System that's designed for performance vehicles, and it has an antiquated-sounding piece of equipment buried deep inside that's supposed to make it more enjoyable to drive. The basics: In the LC 500h, its first application, the Multi Stage Hybrid System will consist of a 3.5-liter V6, a hybrid transmission, and a lithium-ion battery pack. The hybrid transmission has an electric motor for motivation (and we're guessing a second for charging) and a four-speed automatic mounted to its rear, which either means inside or aft and in series. Why add ancient tech to a new hybrid system? Lexus says it preserves the connection between throttle input and engine speed that gets lost in a CVT. And while four seems like an insignificant sum in the face of nine- and 10-speed autos, remember that it is an infinite increase in gear count compared to CVT-packing hybrids. Toyota has been using versions of the Hybrid Synergy Drive system since the first Prius debuted in 1997, and the same system is sold under the Lexus Hybrid Drive banner in most of the luxury brand's offerings. These systems use what Toyota calls an e-CVT – two electric motors paired with a planetary gearset. This lets the engine and electric motors share the job of propelling the car – one motor handles charging of the battery and the other is primarily used to drive the wheels but can also recoup energy through regen. Like a conventional CVT, the planetary gearset arrangement allows the gas engine to run at its optimal engine speed when called upon for motivation and/or charging. But that doesn't make for the most exciting or familiar driving experience, as it affects both power delivery and the sound of the power being delivered. This is where the four-speed auto comes in. Based on the limited details Lexus has shared, our hunch is that the hybrid transmission will meld some form of the existing Lexus Hybrid Drive system with two more planetary gearsets, or the basic guts of a four-speed auto. This will provide the four fixed ratios and the feeling of actual shifting gears – because there will be actual gears shifting.

Lexus to debut small hybrid CUV at 2014 Geneva Motor Show

Following rumors that Lexus has been working on a small crossover to slot below the RX (pictured), Automotive News Europe reports that the production-ready CUV will bow at the 2014 Geneva Motor Show next March. Later this year, Lexus will preview this new crossover by way of a concept car at the Tokyo Motor Show in November.
According to the report, this new crossover will be a hybrid, and will ride on the smaller architecture that underpins the Toyota RAV4. Specific details have not been confirmed, but AN states that the entry-level CUV will be powered by the same 2.5-liter gasoline-electric drivetrain found in the Lexus ES 300h. Since Toyota will evidently be taking the time to hybridize the platform, we can't help but assume that it will eventually build a second-gen RAV4 EV.
Either way, with the small luxury CUV segment heating up, Lexus is likely smart to offer a player in this space. Until now, there has not been a Lexus crossover below the RX, and this new model will compete with other new players in the class including the BMW X1 and Audi Q3.