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Lexus teases its fourth flagship model

Out of nowhere, Lexus has dropped a teaser for a new vehicle to be revealed very soon. And it sounds like it's not just any model addition. The company describes it in press releases as its fourth flagship and as a "one-of-a-kind." The other flagships the company refers to are the LS sedan, LC coupe and LX SUV. Unfortunately for us, it's darn difficult to tell what the teaser is of. All we can really make out are the colors of a dark bronze and piano black. There's also a silver cylinder just standing at the edge of the image. There aren't any lights or door handles or other visible vehicle parts. Still, since Lexus refers to it as a new flagship, we presume this teaser is of a new vehicle. While the brand may seem to have a full flagship lineup among the three aforementioned models, one of them is increasingly an outlier: the LX. While it is indeed a top-rung SUV, its body-on-frame construction and off-road capabilities make it less of a real on-road competitor to new flagship crossovers such as the new Audi Q8 and upcoming BMW X7. As such, we have a feeling the teaser could be to a flagship crossover, and it will probably be based on the LF-1 Limitless concept shown at the 2018 Detroit Auto Show. The company has already expressed a strong desire to produce something like it. It seems like a pretty safe bet unless this all turns out to be a corny branding exercise in which Lexus launches a cologne or stereo system inspired by its flagship cars. At least we won't have long to learn what the mystery product is, since the company said more information would come 24 hours after the teaser dropped. Related Video: Image Credit: Lexus Lexus Luxury lexus lf-1 limitless

Lexus LC convertible could appear in 18 months, LC F to follow

Auto Express reports that Lexus has a approved a convertible version of the LC, and is close to green-lighting a high-performance LC F trim. The Detroit Bureau reported that the same two models were in development one year ago, citing Lexus sources at the Detroit Auto Show who told the outlet "a number of additional variants" would follow the coupe's launch. The timeline's been stretched a bit between then and now; instead of getting the convertible this year, Auto Express says the "done deal" droptop should arrive in 18 months to two years. It's harder to read what we might get in an LC F. Gossip is that the naturally aspirated, 467-horsepower, 5.0-liter V8 wouldn't be the right motor for a hot LC. That V8 serves in lower-tier F models. so word is that Lexus engineers are considering a 4.0-liter, twin-turbo V8 with around 600 hp. Lexus chose the BMW 650i, Mercedes-Benz S-class coupe, and Jaguar F-Type as competitors to the LC, all of which have convertibles and high-performance trims. Among the specially-tuned challengers, the Jaguar F-Type R comes in with the lowest power figure at 550 hp. Both models would return Lexus to a small, exclusive end of the market where it hasn't held a membership since 2010. Rejoining that soiree — a party hosted by the Germans, because these matters always come back to the Germans — is another huge, and costly, step toward shedding Lexus' somnolent image. Akio Toyoda said the goal for his luxury arm was "that the words 'Lexus' and 'boring' never appear in the same sentence again." A three-model lineup would give the LC a genuine chance to contribute to that aim. Related Video: Featured Gallery 2018 Lexus LC 500 First Drive View 44 Photos News Source: Auto Express Rumormill Lexus Convertible Coupe Luxury Performance lexus lc 500

Lexus to open stores with branded accessories [w/video]

Trying to build a boutique buying atmosphere with a large-volume premium brand isn't easy, but Lexus is attempting to do just that by introducing its new Intersect By Lexus dealership experience. This aspect of Lexus retailing has nothing to do with cars and everything to do with luxury lifestyle accessories. Intersect By Lexus is effectively an all-in-one shopping destination for high-quality, hand-crafted designer products, many of them created specifically for the marque, right down to their "Crafted for Lexus" branding.
The first Intersect By Lexus store will open at the end of this month in Tokyo, with other stores planned for New York and Dubai. Going over the first store's initial product list, it seems that each store will offer wares that reflect its location. Some of the products available at Intersect By Lexus Tokyo include a $400 minimalist LED desk light, hand-sewn $286 tablet cover and a $133 drip coffeemaker and cup set handmade from the ash of Japan's Sakurajima volcano. Scroll down for a short video showing how some of these products were made.