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Lexus still weighing convertible prospects [w/poll]

Lexus dealers may be clamoring more for a three-row crossover than a two-door convertible, but as far as the automaker itself is concerned, the prospect of a droptop is not out of the question. In fact, according to the latest report from Automotive News, Lexus is currently considering two alternative proposals for adding a new convertible to its lineup. One would be based on the LF-C2 concept showcased at the LA Auto Show last month and take the form of an RC convertible, essentially taking the place of the outgoing IS Convertible at a relatively accessible market position. The other would essentially be a roadster version of the LF-LC sports car and take a much higher position in the company's lineup. Lexus is reportedly evaluating whether it can justify having both convertibles in its lineup – something it hasn't done since the IS and SC convertibles briefly overlapped in 2009-10. But considering the downwards slide in sales of IS Convertibles, it would be hard to make the business case for two new ones. So if sales of the IS Convertible have been so low, why make a new droptop altogether, you ask? A fair question, and the answer very well might come down to projecting a more youthful image and attracting younger buyers into Lexus showrooms – even if they don't ultimately buy a convertible at all. Lexus is well aware that its core customer base is aging, and is in no rush to alienate its more mature clientele, but if it's going to succeed in the long run, it's going to have to bring in younger customers. Have an opinion one way or the other? Voice it in the informal poll below.

What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350

Lexus resurrecting SC name for big, expensive coupe

Lexus is preparing the SC nomenclature for its third act, after the first bombshell SC coupe from 1991 and the second, Desperate Housewives hardtop convertible evolution from 2001. The brand is aiming again for something that makes a deep mark, with rumored specs pointing to a large, heavy, powerful coupe that will square its spindle grille up against the Mercedes SL and BMW 6 Series. It will be built on the frame of the next-generation LS sedan, and Automobile says internal combustion motivation will come in three flavors. The starter will be a juiced-up version of the company's 5.0-liter, naturally aspirated V8, the one that currently makes 467 horsepower in the RC F. Stepping up from there will be some kind of hybrid powertrain good for around 500 horsepower; last year Motor Trend wrote that the hybrid would be based around a V6 ICE with Toyota's coming "multi-hybrid" system. The top step will be a twin-turbo version of the V8 that could exceed 600 hp. Early reports of dimensions have it at 185 inches long, 75 inches wide, and 53 inches tall. It is expected to use the world's first application of a ten-speed automatic transmission. It'll also get the RC F's torque vectoring mechanism for the rear-wheel-drive setup, though Car and Driver says an all-wheel drive option "might be added later." Aluminum and carbon fiber components will help manage weight. Its design will be inspired by the LF-LC concept, and right now its pricing is as murky as its looks. C/D posits an MSRP from $80,000 to $95,000, Automobile figures it will go "past the $100,000 mark," and MT pegs the situation at $150,000. All agree, however, that it will join the retail pipeline as a 2017 model.