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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

Lexus RC F sets the pace Down Under

A few months back we reported that Lexus was considering competing in V8 Supercars, Australia's premier touring-car series. And while it might not be ready to launch a campaign of its own, the Japanese luxury automaker has done the next-best thing. Starting this season, the Lexus RC F will serve as the series' official safety car. The eight-cylinder muscle coupe appears to be mechanically unmodified, as it is apparently suitable to the task right out of the showroom. It has, however, been enhanced with a special livery, emergency lighting and an interior likely to have been upgraded with bucket seats, racing harnesses, a roll cage and emergency equipment. The RC F safety car will be joined by an IS 350 F Sport that'll serve as the medical car and another GS 350 F Sport support vehicle, giving Lexus a strong presence on the circuit Down Under and potentially paving the way for a competitive assault on the series in the near future. Aussie racing fans can expect to see the trio on the track starting with the Clipsal 500 in Adelaide later this month. It won't be the first time we've seen Lexus provide a safety car in Australia, but it's a definite step up in profile from the GS 350 that has served for the past few years at the same Sydney Motorsport Park where this trio was launched. 06 February 2015 LEXUS ROARS INTO V8 SUPERCARS WITH RC F SAFETY CAR The Lexus high powered performance RC F coupe will feature as V8 Supercars' official Safety Car in 2015 as part of a new partnership between the Japanese luxury marque and V8 Supercars, Australia's premier motorsport series. A Lexus GS 350 F Sport and an IS 350 F Sport will also be on track as the championship's official course and medical cars as part of the new agreement. The RC F, which is equipped with a 5.0-litre V8 that produces 351kW of power and 530Nm of torque, will feature at each of the 15 V8 Supercars Championship events in 2015 alongside the GS 350 F Sport and IS 350 F Sport. Lexus Australia chief executive Sean Hanley said the partnership with V8 Supercars was a fitting match for the brand. "V8 Supercars is the world's leading touring car series and our involvement as supplier of vehicles reflects the new energy in our brand and our dynamic model lines," Mr Hanley said.

Autoblog fan favorite car ads from Super Bowl XLIX

Super Bowl XLIX is in the books, and the New England Patriots emerged victorious. Of course, if you're like us, the big game wasn't so much about the battle between the east coast and west, so much as a fight between the world's automotive advertisers. We collected and collated all of last night's new ads and put them together for you to vote on. And yes, we're limiting this year's contest to last night's new features. That's why you aren't seeing Dodge's epic Wisdom among our collection of commercials, and it's a similar story with Chevrolet's Truck Guy Focus Group series, which highlights the new Colorado. You can still vote for your favorites. We won't be closing the voting on our Super Bowl page, so while the winners and losers are correct as of this writing, it's entirely possible that there could be some changes in the rankings as time goes on. So, without any further ado, here are the winning ads based on your voting. Nissan: With Dad Fiat: Ready For Action Jeep: Beautiful Lands BMW: Newfangled Idea Mercedes-Benz: Fable NASCAR: America Start Your Engines As for those ads that failed to impact you, loyal readers, Toyota was the absolute, undisputed loser. The Japanese brand ran four ads in total – two for Toyota and two for Lexus – and all of them have negative tallies as of this writing. Lexus' Make Some Noise and Lets Play and Toyota's One Bold Choice and My Bold Dad both had very weak showings among the commercials that aired, although they weren't alone. Neither Mazda nor Kia scored particularly well, despite featuring celebrity magic act Penn and Teller and former James Bond, Pierce Brosnan, respectively. Chevrolet was the winner of the losers, as of our writing, recording the fewest downvotes for its audience-punking The Big Game ad. If you want to take a second look at the losing ads, you can head back to our Super Bowl page for the complete collection. But for now, head into Comments and let us know what you think of the results.