Rear Entertainment Backup Camera Parktronic Keyless Go Heated/cooled Seats on 2040-cars

Auto blog

Lexus RC F glows with your heartbeat

It's not uncommon to see all manner of sensors being installed inside new cars these days, monitoring everything from ambient noise to our levels of alertness. The question is what the automakers will do with the information gathered by those sensors, and we've seen some fairly novel innovations. This latest solution from Lexus may not be the most useful, but it's definitely one of the most interesting we've seen to date. The Japanese luxury automaker's Australian division cooked up this special RC F show car with a heart-rate monitor and a special electroluminescent paint job. The sensors detect how fast the driver's heart is beating, and displays it accordingly down the side of the car's flanks. In daylight it looks like it's painted plain old ordinary silver, and otherwise it's the same luxury muscle coupe we know, with a 5.0-liter V8 churning out 467 horsepower in resolute defiance of the downsizing/turbocharging trend that's sweeping the industry. The project was cooked up by creative agency M&C Saatchi and uses glow-in-the-dark paint from American specialist Lumilor. The vehicle is set to be unveiled over the weekend, but you can scope it out now in the images below and the preview video above. Is it pointless? Almost entirely. Does that make it any less cool? Of course not. 22 July 2015 LEXUS GETS PULSES RACING WITH WORLD'S FIRST HEARTBEAT CAR Lexus Australia has developed the world's first vehicle to display a heartbeat on its exterior in a demonstration of advanced technology and the connection between man and machine. The Japanese luxury marque collaborated with creative agency M&C Saatchi to produce a one-off RC F V8 coupe that integrates a series of technologies to display a person's heartbeat in the vehicle's bodywork. The first stage of the system works by transmitting the heartbeat of a connected person from a heart rate monitor to a bespoke electrical system in the RC F. The on-board system captures and processes the data before sending an electric charge through the RC F's body panels that are painted in electroluminescent paint developed by US-based specialist Lumilor. This innovative paint finish glows when the electrical charge runs through it and displays the person's heartbeat via a real-time animation sequence. Lexus Australia chief executive Sean Hanley said the heartbeat car comes in the wake of other innovative brand activities in 2015 and an ongoing commitment to the development of high performance Lexus F vehicles.

Lexus says it's not worried about LS sales decline in face of S-Class, Model S

The Lexus LS is old. Sure, it received a refresh for model year 2013, but it hasn't had a clean-sheet redesign since George W. Bush was in office. It's the oldest vehicle in its segment, debuting in 2007, a full year before the current-gen BMW 7 Series, two years before the Hyundai Equus and Jaguar XJ and three years before the Audi A8.
This is particularly troubling as buyers flock to the heavily redesigned Mercedes-Benz S-Class, which debuted late last year, and the all-electric Tesla Model S. Despite this move, though, Lexus is (worryingly in our minds) not at all concerned.
"We don't feel it's a problem with the car," Brian Smith, VP of marketing for Lexus, told Wards Auto. "Many of the buyers in that segment want what's new and they're trying it."

This Lexus LC Super Bowl ad is like a Sia music video with sweet wall dancing

What you see above is the extended, 60-second version of Lexus's "Man & Machine" Super Bowl commercial. The car/machine half is obviously the new 2017 Lexus LC 500 coupe, and the man in question is Lil Buck, a so-called movement artist (we think that's like a dancer). Both are moving to Sia singing "Move Your Body" from her latest album, "This Is Acting." So yeah, it's basically a music video with a car featuring prominently in it, which is fine by us. (In fact, it was directed by Jonas Akerlund, who specializes in the genre.) We see the machine and the man on split screen, and then the voiceover attempts to tie it all together: "Machines don't have emotions, but the rare few can inspire them." And then Lil Buck seems to defy gravity by slithering into the car while the door closes. The coolest part is how he dances on the walls around the Lexus. Revolving sets with fixed cameras are neat, especially with a car stuck in the middle. The spot closes with Lexus's new tagline, Experience Amazing. Like most corporate mottos, it says almost nothing about the brand. But hey, the commercial is fun to watch, and we happen to like the new LC, so they're doing something right. A 30-second version of the spot will air during the big game. Related Video: