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Will.I.Am stars in new Lexus NX commercial, designs a version for Paris

Whether you love or hate its chiseled, angular lines and spindle grille, the Lexus NX is a big step for the brand as it jumps into the sea of luxury compact crossovers. We've already checked out the new CUV, and to promote its European launch, along with a different nose, Lexus has teamed up with producer and musician Will.I.Am for a commercial titled Striking Angles.
As the name suggests, the ad imagines a futuristic world where practically everything shares the NX's sharp-angled design aesthetic, including the wildlife. Over a thumping remix of his Dreamin' About the Future, the luxury CUV rolls through the misty city streets for Will.I.Am to check out.
That's not the end of Lexus' promotional efforts for its newest addition, though. The brand is also displaying a one-off NX styled by Will.I.Am during Paris Fashion Week. Read the automaker's entire release about its marketing plan for the CUV, below.

Lexus: Let's Play

Lexus opted to air a second ad during the 2015 Super Bowl, this time featuring its 2015 RC350 coupe. There is much drifting, both with a remote-controlled RC (yes, an RC RC, which is kind of the whole joke) and the full-sized, 306-horsepower coupe. It's a fairly creative spot and entertaining spot, so give it a look. You can check out our impressions of the new RC in our comprehensive First Drive.

Why is there a huge bulge in 2021 Lexus IS 300 AWD's driver footwell? We explain

After an initial turn a few weeks ago for the 2021 Lexus IS first drive review, the revised luxury sedan has returned to the Autoblog garage for a second look. This middle-of-the-road IS 300 AWD pairs a 260-horsepower V6 with a six-speed automatic transmission and four driven wheels, and frankly it's the least interesting way to spec out the redesigned sedan. While there are cars in this segment designed to get a performance boost from their all-wheel-drive systems even in dry conditions, the IS isn't one of them. Adding insult to injury, you get stuck with a cramped driver-side footwell care of the engineering shenanigans that went into making this system possible.  While we've mentioned this particular compromise before, we rarely touch on the reasons why it exists in the first place. The fundamentals are fairly obvious; the standard IS utilizes a longitudinal, rear-wheel-drive powertrain. As is typical with this configuration, the transmission sits in a tunnel beneath the center console. This arrangement works just fine, provided you don't need to power the front wheels.  To do so in a traditional car like the IS requires a literal end-around maneuver involving the engine and transmission, which we've diagrammed for you below care of MSPaint. This is a bit simplified for the sake of this write-up, and it should be noted that this is not the only way to implement AWD in an inherently RWD platform, but it illustrates how the power for the front axle (red) and rear axle (blue) flows from the transmission to the drive wheels. To get juice flowing to the front axle, Lexus had to add a parallel output shaft, exiting the transmission from the front with enough clearance for the bell housing and engine, which sits between the transmission and the front differential. This requires quite a bit of lateral reach, meaning the housing has to extend much farther out than usual to accommodate it (yellow arrow). As a result, the all-wheel-drive transmission looks a lot like a sci-fi gun with a chunky drum magazine hanging off the side of it. The hump (above right) in the footwell is there to clear this protrusion. This basic configuration isn't unique to Lexus. In fact, if you look at a BMW xDrive cutaway, it's similar. So, why no "hump" in other cars? There are multiple factors, but to boil it down to what is most relevant, it's a combination of the resulting shape of the Lexus transmission housing and the size of the IS chassis.