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Lexus LF-C2 Concept teased ahead of LA Auto Show debut

Lexus is bringing an appropriate concept to the 2014 LA Auto Show in the form of the topless LF-C2 Concept you see teased above (click on the image to enlarge). We really don't have a lot information on this one as of yet, although we only have just over a week to wait.
We can, however, speculate. Does the LF-C2 preview a convertible LF-LC? Maybe. Could this show off a replacement for the IS Convertible, maybe modeled on a RC coupe with a folding-metal roof? That's also a pretty fair possibility.
Proving that social media reveals have well and truly jumped the shark, Lexus will release further teasers of the LF-C2 during a three-day social media campaign. That'll culminate with its LA Auto Show debut on November 19.

Lexus RX450h+ mysterious patent filing hints at plug-in hybrid

Lexus entered the hybrid segment before a vast majority of its rivals, but it has timidly stayed away from the plug-in hybrid arena. Trademark documents filed in Europe suggest that's going to change sooner rather than later. Toyota's luxury division asked the European Union Intellectual Property Office to protect the RX450h+ nameplate, and it was granted the trademark in October 2020. It noted the name will be used on "automobiles and structural parts thereof," meaning it's likely going to be a nameplate. It's a familiar one, but the plus makes a big difference. Lexus already sells a car named RX450h; it's a hybrid version of the fourth-generation RX crossover, which is its best-selling model by a significant margin. Unverified reports claim the plus after the h will denote a plug-in hybrid model that will be powered by an evolution of the gasoline-electric powertrain found in the Toyota RAV4 Prime. It will put at least 300 horsepower under the driver's right foot, and it should be capable of driving on electricity alone for approximately 40 miles, a figure which will put it near the top of its class. It'll be reasonably quick, too. Rumors are a dime a dozen in the automotive industry, and a trademark filing should never be mistaken for a promise to release the model it details, but this report is more credible than most. Lexus has previously confirmed it will release its first plug-in hybrid model in the early 2020s after shunning the technology for years, and putting the powertrain in the RX makes sense. It sells well (about 111,000 units found a home in the United States in 2019), and it's a relatively big model so it's reasonably easy to equip with a battery pack. It's worth mentioning that the smaller NX should receive the same powertrain and a similar name in the not-too-distant future, too. Lexus hasn't commented on the trademark filing, and it hasn't publicly announced plans to release a plug-in hybrid variant of the RX (pictured) or of the NX. If the report is accurate, the crossover will likely make its public debut in the coming months. Whether it will be sold in the United States remains to be seen, however. Related Video:

Lexus still weighing convertible prospects [w/poll]

Lexus dealers may be clamoring more for a three-row crossover than a two-door convertible, but as far as the automaker itself is concerned, the prospect of a droptop is not out of the question. In fact, according to the latest report from Automotive News, Lexus is currently considering two alternative proposals for adding a new convertible to its lineup. One would be based on the LF-C2 concept showcased at the LA Auto Show last month and take the form of an RC convertible, essentially taking the place of the outgoing IS Convertible at a relatively accessible market position. The other would essentially be a roadster version of the LF-LC sports car and take a much higher position in the company's lineup. Lexus is reportedly evaluating whether it can justify having both convertibles in its lineup – something it hasn't done since the IS and SC convertibles briefly overlapped in 2009-10. But considering the downwards slide in sales of IS Convertibles, it would be hard to make the business case for two new ones. So if sales of the IS Convertible have been so low, why make a new droptop altogether, you ask? A fair question, and the answer very well might come down to projecting a more youthful image and attracting younger buyers into Lexus showrooms – even if they don't ultimately buy a convertible at all. Lexus is well aware that its core customer base is aging, and is in no rush to alienate its more mature clientele, but if it's going to succeed in the long run, it's going to have to bring in younger customers. Have an opinion one way or the other? Voice it in the informal poll below.