2007 Lexus Gx470 Base Sport Utility 4-door 4.7l on 2040-cars

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Lexus takes aim at electric vehicles, again

Lexus is once again taking aim at plug-in vehicles by emphasizing the perceived challenges of recharging batteries, rather than simply filling up with gas or hydrogen. Only this time, Toyota's luxury division appears to be zigging while everyone else is zagging. Of course, the nameplate can use all the help it can get when it comes to hybrid sales. First highlighted by Green Car Reports, Lexus has added a banner to the website of its hybrid vehicles that says "Always Charged. Always Ready." That's a not-so-veiled shot at plug-in vehicles, a sector where Toyota has minimal exposure. Lexus also notes of its hybrid vehicles that there's "nothing to plug in." Of course, there may be sour grapes at play. Through September, sales of its five hybrid models in the US dropped 17 percent from a year earlier to about 21,500 units, and September was particularly tough as hybrid sales plunged 34 percent to almost 1,800 units. Even so, the third quarter likely represented a record when it came to plug-in vehicle sales. We say "likely" because Tesla doesn't break out its US sales, and not all automakers disclose sales of their plug-ins. We calculate that sales for the quarter were at about 36,000 vehicles, up 38 percent from a year earlier. For now, Lexus doesn't sell a fuel-cell model, though it may sell a fuel-cell version of the Lexus LS full-size sedan. Toyota, of course, offers the Mirai, which has moved about 710 units this year. Lexus has gone down this proverbial road before. In 2014, the brand unveiled a similar campaign that highlighted how long it took to recharge EVs, and was ultimately taken to task by electric-vehicle advocates Plug-In America. Lexus apologized for offending anyone and said it'd review content related to hybrid advertising. Doesn't seem like an apology is in order this time out, but that doesn't mean that it's a good strategy. Related Video: Featured Gallery 2018 Lexus LC 500h View 40 Photos News Source: Green Car Reports Green Marketing/Advertising Recalls Lexus Toyota Hybrid

Lexus thinks small with ultra-compact LF-SA concept

Lexus used the Geneva Motor Show to premiere its concept for a forward-thinking 2+2 urban vehicle, the LF-SA. The concept is small – Lexus says it's an "ultra-compact sub-B-segment" vehicle – and it is designed for maneuverability and agility on congested city streets. It also celebrates the 25th anniversary of the first Lexus, the LS400. The LF-SA has prominent wheel arches, the signature Lexus spindle grille and L-shaped headlights. Lexus calls the appearance "a Time in Design styling approach, in which perceptions of the vehicle change when it is viewed from different angles." It was penned in Toyota's European design studio. It's all capped with a striking paint color, called "Silver Stellar," that the automaker claims is meant to evoke space exploration. The inside has room for two, but it is biased toward the driver. The pedals and steering wheel are adjustable, and the passenger seat is slide adjustable to allow access to the rear. Perhaps the coolest feature is the infotainment system's hologram-style display. The LF-SA leaked last week, and the live shots from Geneva prove it's worth another look. Related Video: Lexus LF-SA World debut at the 2015 Geneva motor show European debut for the Lexus GS F and LF-C2 roadster concept The new Lexus LF-SA concept makes its world debut today at the 2015 Geneva motor show. Last year marked the 25th anniversary of the very first Lexus, the LS400 saloon. To celebrate this milestone, Lexus challenged ED2, its European design studio, to create a concept of an ultra-compact (sub-B-segment) urban 2+2 model. The LF-SA Concept explores unexpected territory for the brand in a powerful, emotional execution that illustrates Lexus's passion for up-coming design trends. The LF-SA Concept is also a driver-focused vehicle, reflecting Lexus's vision that in a future world where technology and virtual experiences are expected to hold more sway, the real driving experience could become the ultimate luxury. Taking that insight as inspiration, the new concept presents an audacious interpretation of Lexus's L-finesse design philosophy, while never losing sight of the requirement for driving pleasure – a quality that will always be a defining element of Lexus's progressive luxury.

Physical and virtual gaming worlds collide in Lexus IS Hybrid promo

This is really, really cool. In order to promote its new IS Hybrid, Lexus borrowed an airplane hangar, a former Formula One driver and what we imagine was some serious technological knowhow to create one of the most interesting games we've ever seen. It's called Trace Your Road.
Lexus invited some of its Facebook fans out for the game, which put them in the passenger seat of a Lexus IS Hybrid with former F1 shoe Jarno Trulli. They were then handed a tablet and asked to trace out a road, which was projected onto the floor of the hangar. Trulli had to follow the ever-changing path as his passenger kept on tracing away. It looks like it'd be an absolute riot.
This is probably the coolest automotive promotional video since Audi strapped paintball guns on a couple of RS4s. Take a look below to watch the full video from Lexus. We promise, it's worth two minutes of your time.