2006 Lexus Gx470; Loaded; Sharp! on 2040-cars

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Why Lexus shies away from plug-in hybrids

Lexus may have softened its stance a bit from the anti plug-in vehicle ads the Toyota luxury badge ran last year, but at least one executive from the company casts a pretty critical eye towards the concept as a way to cut both emissions and refueling costs. In fact, Lexus doesn't really buy the fact that buyers of plug-in hybrids are really looking to save both gas and the environment, Green Car Reports says, citing an interview at the recent New York Auto Show with Lexus executive Mark Templin. Templin also said hydrogen fuel-cell technology may be a better way to edge towards zero emissions. Templin decried plug-in hybrid technology because it adds weight to vehicles, which contributes to poor emissions figures in the process. He added that plug-in vehicle buyers are motivated more by potential tax credits and solo driving rights in high-occupancy vehicle (HOV) lanes than cutting back on fuel use. Last summer, Lexus ran an supposedly tongue-in-cheek print ad poking fun at how long it takes to charge a plug-in vehicle and how using air conditioning can shorten a car's charging range. Last spring, Lexus had to backpedal from an anti-electric ad it ran that had serious mistakes about hydrogen infrastructure. News Source: Green Car Reports Green Lexus Toyota Hybrid PHEV

Lexus reveals spindly CT 200h facelift ahead of Chinese debut

If at first you don't succeed, try, try again. So goes the saying, and Lexus seems to be taking it to heart. In addition to the hybrid versions of the Japanese luxury marque's conventional cars, Lexus is intent on offering a dedicated luxury hybrid. The original HS 250h failed to gain traction, so to speak, in the marketplace, and was quickly withdrawn from just about every market but Japan's. Lexus followed up with the CT 200h, exclusively packaging a hybrid powertrain into a premium hatchback form, but while it's been more successful than its predecessor, there's still room for improvement.
That's what Toyota and its premium division are going for with a slightly refreshed take on the CT. Spied completely undisguised (and in F-Sport guise) less than a month ago, the facelifted CT 200h is now confirmed for debut not at the LA Auto Show or the Tokyo Motor Show but at the Guangzhou Motor Show that's set to take place at the same time in China.
Although Lexus hasn't revealed much in the way of details and only two images, it's plain to see that what we're looking at is a mildly refreshed version of the existing CT 200h. The front end is now dominated by the spindle grille that adorns the rest of the Lexus range, flanked by reshaped headlamps. The rear end has been updated as well, but whether the cosmetic changes are joined by any mechanical ones - or, for that matter, if the changes made will be enough to put the hybrid hatchback ahead in the sales curve - remains to be seen.

Will.I.Am stars in new Lexus NX commercial, designs a version for Paris

Whether you love or hate its chiseled, angular lines and spindle grille, the Lexus NX is a big step for the brand as it jumps into the sea of luxury compact crossovers. We've already checked out the new CUV, and to promote its European launch, along with a different nose, Lexus has teamed up with producer and musician Will.I.Am for a commercial titled Striking Angles.
As the name suggests, the ad imagines a futuristic world where practically everything shares the NX's sharp-angled design aesthetic, including the wildlife. Over a thumping remix of his Dreamin' About the Future, the luxury CUV rolls through the misty city streets for Will.I.Am to check out.
That's not the end of Lexus' promotional efforts for its newest addition, though. The brand is also displaying a one-off NX styled by Will.I.Am during Paris Fashion Week. Read the automaker's entire release about its marketing plan for the CUV, below.