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Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

Lexus IS named Esquire Car of the Year

Esquire holds an annual car of the year award, and for the past four years, only American or German autos, such as the Cadillac ATS and the Audi S4, have earned the publication's top pick. But for 2013, the top pick is from Japan: the 2014 Lexus IS350 F Sport. The publication calls the IS "thrilling first, responsible second."
Upon learning the top pick, we had to make sure we were still reading about a Lexus, though we admit the new IS350 F Sport is indeed a new breed, one that approaches BMW 3 Series levels of performance and handling while maintaining its Japanese identity.
Esquire appreciates the F Sport's new direction, but says, "Crucially, unlike everything else, it's not trying to be the BMW." It claims the 2013 car of the year is an "honest, gutsy, fast set of wheels."

Lexus LC 500 coming to Detroit Auto Show

Believe it or not, it's been nearly four years since we first saw the Lexus LF-LC Concept. Its swoopy style and spindle grille kicked off a big design revolution for Lexus, and we saw a number of LF-LC design elements work their way onto production cars. But now, rumor has it a full-on production version will see the light of day, and soon. Motoring.com.au says the LC 500 coupe will show its face at the 2016 Detroit Auto Show in January, and we have little reason to doubt this. In fact, it's kind of been a long time coming. The LC was reportedly approved for production in 2013, and though we were told it might resurrect the SC name, Lexus filed copyright applications for "LC 500" and "LC 500h." Oh, and a prototype of this car was recently spotted testing. The LC 500 will arrive with – no surprise here – Lexus' naturally aspirated 5.0-liter V8, plucked from the RC F and GS F. That said, Motoring says it could arrive with a new, 10-speed automatic transmission from Aisin. As for the LC 500h, Motoring thinks it'll be powered by a, 3.5-liter V6-based hybrid drive system that could produce something like 470 horsepower – not the current V6/hybrid unit from the GS 450h. A hotter LC F should follow in a couple of years, and earlier reports suggest it could make something like 600 horsepower. Of course, Lexus refuses to comment on future product speculation, so we don't have any official proof that this is actually happening. But it all makes a lot of sense. Watch this space in two months' time for more details.