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Lexus previews the concept car that illustrates its new brand vision

Lexus will start writing the next chapter in its 32-year history when it unveils a mysterious concept car in spring 2021. It hasn't revealed the design study's name yet, but it explained the model will show what's coming. Koji Sato, the company's president and chief branding officer, noted that the concept "illustrates our intentions for the future, and marks the beginning of the next generation of Lexus." He stopped short of providing additional details, but the company's plans for the future are fairly easy to decipher. Lexus isn't going to start making rifles, lawn mowers, or garage flooring; it's very likely going to electrify its range while reinventing its design language for the 2020s and adding more technology — including advanced semi-automated systems — to its cars. The dark preview image released by Lexus shows the concept car's rear end. We see a relatively low roof accented by a fin, a sculpted rear bumper that's much wider than the greenhouse, and the company's name written in a new font. While the photo asks more questions than it answers, we know that we're not looking at the electric crossover that the Toyota-owned company hinted at in December 2020 because the proportions don't match. And, we highly doubt it's the rugged, body-on-frame off-roader that's allegedly also in the works. We'll have to be patient to find out whether Lexus is planning to move away from the spindle-shaped grille that has characterized its cars for nearly a decade. Geneva's annual auto show was canceled for the second year in a row, but it should have opened its doors to the public and the press in early March 2021. Odds are the Lexus concept's online unveiling will coincide with (or at least fall very close to) the axed show's dates. Sato confirmed that Lexus will release a new car in 2021, though he didn't specify if it's related to the concept, or if it's merely inspired by it. He pledged to continue rolling out new additions to the range through 2022. Related video:

Lexus LFA successor with PHEV drivetrain in the works?

Reports out of Japan say that a successor to the Lexus LFA is in the works. While this news should come with a planet-sized grain of salt, there is a non-zero chance. And since the LFA is one of the best sports cars we've driven, it bears at least considering, so let's look at the mere possibility of a successor. Best Car magazine claims to have in their upcoming Dec. 10 issue a scoop about the new "super sports" car. They say that the successor is a plug-in hybrid with a front-midship layout (the heavy motor behind the front axle) under a carbon fiber body. The gas side of the equation is said to be a twin-turbo 4.0-liter V8 generating approximately 937 horsepower. It's supposedly scheduled for a 2025 debut. This seems to be a different car than the rumored Gazoo Racing Super Sport, which is based on the Toyota's entrant in the WEC's new Le Mans Hypercar class. That car would have to resemble the race car somewhat, and as such would have a twin-turbo hybrid V6. We find it highly unlikely that Toyota would build two super-expensive cars at the same time. Also, note the rumored engine is a 4.0-liter V8, a displacement that doesn't exist in any modern Lexus. Perhaps that could mean a replacement for the current 5.0-liter V8? Or maybe just a sign that this is all much ado about nothing.  However, we have seen an LFA prototype with modified bodywork lapping the Nurburgring in late 2018, some six years after the original ended production. The same car was spotted in summer of 2019 as well, the same year Lexus' then vice-president, now president Koji Sato told Autocar, "We need strong requests for a new LFA from the media. This can help us proceed.” Well, if that's what it takes then consider this another vote in the yes column, even though we've described its 4.8-liter V10's 552-horsepower output as not very impressive on paper by the time it came out and covered how it wasn't a hot seller, with new examples still being offered for sale as new in 2018. In the years since, though, it seems the collector market seems to have taken a liking to the LFA. At Monterey Car Week this year, a regular LFA sold for $819,000, more than doubling its original $375,000 sticker, while a 1 of 50 Nurburgring Edition sold for $1.6 million. If the GR Super Sport really is canceled as some rumors suggest, perhaps there is room in the Toyota family for another LFA. We still wouldn't hold our breaths, though.

Will.I.Am stars in new Lexus NX commercial, designs a version for Paris

Whether you love or hate its chiseled, angular lines and spindle grille, the Lexus NX is a big step for the brand as it jumps into the sea of luxury compact crossovers. We've already checked out the new CUV, and to promote its European launch, along with a different nose, Lexus has teamed up with producer and musician Will.I.Am for a commercial titled Striking Angles.
As the name suggests, the ad imagines a futuristic world where practically everything shares the NX's sharp-angled design aesthetic, including the wildlife. Over a thumping remix of his Dreamin' About the Future, the luxury CUV rolls through the misty city streets for Will.I.Am to check out.
That's not the end of Lexus' promotional efforts for its newest addition, though. The brand is also displaying a one-off NX styled by Will.I.Am during Paris Fashion Week. Read the automaker's entire release about its marketing plan for the CUV, below.