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Lexus RC configurator comes alive, priced from $42,790*

Fancy yourself an example of Lexus' take on the BMW 4 Series and Audi A5? Well, now you can customize your very own RC on Lexus' consumer website. With prices starting at $42,790 for a rear-drive model while an all-wheel-drive RC kicks off at $45,025. Neither price includes Lexus' *$925 destination charge.
With a wild (by Lexus' standards) color palette and the option of regular and F Sport trims, there's a fair amount to play with in this configurator. That said, it follows the brand's typical strategy of offering colors and upholsteries along with a wide range of pre-determined options packages.
For those waiting on the configurator for the RC F, it looks like you'll have to wait a big longer, as Lexus hasn't launched a builder for its high-performance, 467-horsepower, $63,325 coupe. Stay tuned for that one.

Lexus gives IS early updates for 2015

After just a year on the road, Lexus is bringing some modest tech and style upgrades to the 2015 IS. There are no mechanical changes to speak of, but the refinements should spruce things up a little bit.
The only exterior change for the 2015 IS models is the addition of LED foglights, but as they say, it's what's on the inside that counts. All models get an improved radio with Siri Eyes Free voice command for iPhone 4S and 5 users, and the standard backup camera now includes dynamic grid lines. There is also new piano black trim around the instrument panel and window switches, and a Stratus Gray interior color replaces the previous Light Gray. Buyers get a one-year subscription to the Lexus Enform Remote, which allows drivers to use their smartphones to control some aspects of the car, like remotely locking the doors.
Vehicles ordered with the F Sport package get heated and ventilated front seats, and all-wheel-drive F Sport models get a heated steering wheel, as well. The warmed wheel is also optional on non-F all-wheel-drive models. It should keep drivers nice and toasty in the winter.

Lexus: Make Some Noise

The 2015 NX is a seriously important vehicle for Lexus, as it not only moves the brand into a new segment, but pushes it towards a younger demographic. The Japanese brand's 2015 Super Bowl ad reflected these facts, with an expressive, stylish spot that focused on the aggressive lines of its new crossover. It's not a funny spot (which is kind of the modus operandi for Super Bowl ads), but it gets the turbocharged CUV out in front of the masses. Take a look at our full drive on the all-new NX200t.