V8 - Very Clean - Runs Great - Local Trade - Low Reserve on 2040-cars

Auto blog

Lexus IS commercial made with Instagram photos

Facebook was so 2010, so it's no surprise that automakers are taking advantage of newer social media applications for their marketing purposes. Most recently, Lexus invited more than 200 followers on Instagram ("Instagrammers"), along with their smartphones, to make a commercial of the 2014 Lexus IS using hundreds of their photos of the car strung together into a video.
Instagram, taking advantage of smartphone cameras, is an application that allows users to shoot, edit and share photos or video online with friends and strangers alike. Lexus's stop-motion Insta-commercial is unique as far as commercials go, with each photo in the sequence sporting a personal touch thanks to the app's photo editor. But, even more impressive is the ability of social media to bring people together for, and involve them in, a commercial shoot. All of which you can watch below. Stay tuned after the commercial to get a look behind the scenes at the making of it all.

2016 Lexus IS 200t Quick Spin

When Lexus revamped its IS sedan for the 2014 model year, the car polarized in terms of design, and offered bipolar driving experiences, trim to trim. The entry-level IS 250 used a 2.5-liter V6 that felt like a lightweight for the segment. The stronger 3.5-liter six, especially when tied down to a car with the F-Sport package and subsequent handling improvements, was more of a sporting thing. Thankfully, Lexus has replaced the base powerplant for the IS with an up-to-snuff turbo 2.0-liter four. I drove the newly christened IS 200t for a week – with that enhancing F-Sport pack – and found it to be a vast improvement. Modest-budgeted buyers with eyes for Lexus' edgy styling seem to be in good hands. Driving Notes If the "200t" part of the model name looks familiar, you've probably seen it affixed to the rear end of Lexus' new NX small crossover. Of course the IS is lighter than its crossover sibling. Meaning the directly injected turbo engine's outputs of 241 horsepower and 258 pound-feet of torque are more thrilling in this application. At more than 3,500 pounds, the IS 200t still isn't exactly rapid – Lexus rates the 0-60 time at 6.9 seconds – but the torque pop is enough to jet around town authoritatively. Being a newly minted engine and a Toyota-brand product, you'd expect the IS 200t to be class-leading (or right there) in terms of fuel economy, too. With ratings of 22 and 32 miles per gallon, city and highway, it isn't. Both the BMW 328i (22 City / 34 Highway) and the Mercedes-Benz C300 (25 City / 34 Highway) do better, and while making similar power. The eight-speed automatic transmission is quite well suited for the brand and the car, I'd say. It mostly stayed out of my way, while in D, shifting unobtrusively during normal driving. The paddle-shift option is great for the occasional flights of motive fancy, but it's not lightning-quick, nor super engaging. Handling is nippy with the F-Sport package, at least within the normal boundaries of public roads. The car stays neutral and flat under cornering loads, and the front end feels rather light and quick to turn in. Of course, take the same corners more aggressively, and you'll feel the car default to understeering, with power cut on exit until all four wheels are fully set and gripping. Don't expect to slide the IS around, in other words. The chunky steering wheel feels good in the hand, and doesn't have the unsettling lightness I remember from the last-generation IS 250.

Lexus in no hurry to be a big player in China

For a while now, China's spiraling wealth, population and development has had the world's luxury automakers in an expansionist fervor, with many executives exhibiting the sort of gleefully maniacal behavior historically reserved for gold-rush prospectors. Yet Toyota, of all companies, is exercising a surprising amount of caution in the Asian nation.
As The Wall Street Journal notes, Toyota's premium brand, Lexus, sold all of 64,000 vehicles in China last year, while BMW cleared its books of 326,000. In fact, it didn't even bother entering the market until 2005, while rival Audi built its first car in the market a decade and a half earlier. Even now, Lexus doesn't build any vehicles in China, and with the country's notoriously high tariffs on imports, that's a major disadvantage. Yet the business daily quotes Lexus executive vice president Mark Templin as saying that the brand is nowhere near ready to start building cars in the market. "We're not having those discussions about when we're going to go to China... We have a lot of work to do before we get to that point."
Part of that work includes establishing a more expansive dealer network - Lexus only had 99 stores as of 2012, while rival Mercedes-Benz had over two-and-a-half times as many, and it's still expanding. Adding a lot of dealers without having a goodly number of competitively priced offerings for them to sell may seem like an odd strategy, but Templin tells the WSJ that the goal is to "cultivate our image for quality and customer service and let the customers that we have go tell that story for us."