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Lexus to offer no-haggle policy at dealers

The automotive world hasn't seen no-haggle pricing in the US since Saturn collapsed in 2009, but Lexus is about to bring it back. The idea originated in company discussions with dealers two years ago, with dealers saying that a segment of potential buyers didn't enjoy negotiating a price. In order to find out how firm pricing will alter the landscape, 12 Lexus dealers will begin the pilot project at the beginning of 2016. That means new and used cars, parts, and service will come with fixed prices, according to the Detroit Free Press. Jeff Bracken, general manager of the Lexus brand, held up a Phoenix Toyota dealer as a success story, noting that the dealer's no-haggle strategy has worked for 12 years. Outside consultants will train employees at the selected outlets, and its effectiveness will be examined nearly every week. Prices can be changed, "but the expectation is that they remain unchanged for months at a time," and any incentives can still be deducted from that set price. The key to getting usable results - whether the program sticks around or not - is that those 12 dealers have to accept that some customers are going to walk out the door if they can't get the deal they want. Bracken said he expects sales and market share to decline some once the project begins, but only for a few months. After customers get accustomed to it, Bracken said he expects the initiative to be a success and expand to other company dealerships in 2017, even if not all Lexus dealers sign on. Related Video: News Source: Detroit Free PressImage Credit: Mike Windle/Getty Images for Pandora Media, Inc. Lexus Car Buying Car Dealers Used Car Buying Luxury

What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350

2022 Lexus NX First Drive Review | Believe us, it really is all new

The 2022 Lexus NX is at once a safe evolution of the product it replaces and a significant redesign with long-lasting implications. Its dimensions and styling are so similar to the outgoing NX that you'd be forgiven for thinking it's merely a mid-cycle refresh, but indeed, it's a ground-up re-do based on new underpinnings. Sure, they're shared with every front-wheel-drive Toyota group product introduced in the past four years, but then, that's part of the "safe evolution" bit.  Now, there's nothing inherently wrong with such an approach to a new model. Although the NX has never been considered a class leader since it was introduced for 2015, it nevertheless enjoyed strong sales – you know, just like the Lexus ES, RX and name-a-Toyota – vehicles that car enthusiasts might scoff at but everyone else appreciates for their build quality, dependability, resale value and general competence.  Although, if we're talking competence, it's at least worth pointing out one element of the Lexus formula that all those loyal buyers have somehow been putting up with: the Remote Touch tech interface and the infernal touchpad that's been in use, with a few exceptions, in every Lexus since it debuted in Â… that's right, the original NX. And here's where the long-lasting implications of the all-new 2022 NX come in: Remote Touch is gone and in its place the new "Human Machine Interface" touchscreen infotainment system will be making its way through the brand. This is a very big deal, because it means a very real and annoying reason for not buying a Lexus is about to go away Â… and isn't present at all in the new NX.  That said, the new touchscreen not only represents the most important change and improvement to the NX, but the most significant missed opportunity. WeÂ’ll cover that in-depth in a followup infotainment review, but in short, the system thinks too highly of voice commands and could really use the ability to show multiple sources of information at once. Otherwise, the two available touchscreens (a base 9.6-inch unit and a 14-inch widescreen upgrade) feature a UI that's quicker, prettier and easier to use. I was able to jump into the new NX and quickly figure it all out, which definitely can't be said of other luxury systems that continue to perplex after multiple uses, including MercedesÂ’ MBUX and Remote Touch. Those trims with the 14-inch screen also pair with a unique set of steering wheel buttons.