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Lexus' new V-LCRO advances seat tech by going back in time

Automakers love teaming up with aftermarket suppliers. Stuff like Foxx Racing shocks, BBS wheels, and Brembo brakes are all there to gussy up performance vehicles. But one of the best branded performance options you can get are a meaty set of seats. Not only do they look great, but the two purposes they serve are legitimate – hearty bolsters keep you pinned in place around high-G turns and they allow you to soak up a lot more of the chassis' sensations. Lexus already had a solid set of (unbranded) thrones in the RC F and GS F, but a piece of old tech is about to make them even better. The company is introducing a new Variable Load Coupling Rear Orientation for its seats. Fancy name aside, this is far from a new technology. It's been around for 75 years, and you probably know it as Velcro Technology. Yes, Lexus is going to start selling Velcro lined seats to keep you in place at up to three Gs, whether they be fore, aft, or lateral forces. "The RC F and GS F are exhilarating, racing-inspired vehicles," said Brian Bolain, Lexus' GM for product and consumer marketing. "By partnering with Velcro Companies, our new V-LCRO technology enhances the driver's ability to maximize the cars' track-proven performance." If you're worried this is just a bunch of marketing jargon, though, take it from an actual driver. The V-LCRO system works. "The beauty of this technology is its simplicity," Lexus F Performance Racing driver Scott Pruett said. "With V-LCRO, Lexus has created an unprecedented connection between driver and vehicle, and the impact on the track has been phenomenal." According to Lexus spokesman Moe Lester, V-LCRO will be available on 2020 models, alongside the upcoming hoverboard package. In other news, tomorrow is April Fools' Day. Be prepared. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lexus Introduces Groundbreaking V-LCRO Technology Automaker reveals new interior option for RC F and GS F performance vehicles TORRANCE, Calif. (March 31, 2016)—When it comes to performance cars, few things are more important than the connection between driver and vehicle. For luxury automaker Lexus, the continuous pursuit to enhance this connection even includes venturing outside the automotive world for new solutions.

Lexus will bring production UX small crossover to Geneva

Lexus has announced it will show its upcoming UX crossover at the Geneva Motor Show next month. The new nameplate goes 0n a smallish crossover, designed to compete with the BMW X2, the Jaguar E-Pace, the Mercedes-Benz GLA and others. Some reports say the UX would be replacing the CT200h hatchback, which has been on the market since 2011. The manufacturer first used the name on a concept at the 2016 Paris Motor Show, and the shapes have now been worked into a production version. The Paris concept was certainly bulky and scifi-like, but then again, so is the Toyota C-HR on which the UX is reportedly based. Lexus trademarked the model names UX 200, UX 250 and UX 250h with the U.S. Patent and Trademark office way back in 2016, so expect those to reflect the powerplants on offer; the 250h stands for a hybrid version, as has become the norm. The UX's production version might also bear a similarly over-the-top spindle grille as on the LF-1 Limitless concept, which will also be shown at Geneva for its European premiere. The teaser image released by Lexus shows little more than a full-width taillight panel that takes a curious upturn at each end, and much of the crossover is still veiled by darkness. We'll see if any more teasers surface before the car's debut. View 17 Photos Related Video: Image Credit: Lexus Design/Style Geneva Motor Show Lexus Crossover Luxury 2018 Geneva Motor Show lexus ux lexus lf-1 limitless lexus ux concept

Lexus LFA art car is here to celebrate 10 years of Toyota performance

The Lexus LFA hasn't been in production since 2012, but there are still a few sitting on dealer lots. It's a shame, as Lexus' super GT is a pretty phenomenal machine. Lexus seems to think so too, as it's still doing a bit to promote the car and its relevance to the F performance sub-brand. In order to celebrate 10 years of F and the RC F GT3's debut at the 24 Hours of Spa, Lexus revealed a new LFA art car. Like the BMW art cars, the LFA is used as a canvas by a professional artist, in this case Portugal's Pedro Henriques. The car features a black and white paint scheme, with flowing lines and strips along the bodywork. The car itself features a fixed rear wing and a screaming 553-horsepower naturally aspirated V10. While the LFA won't race, it will join the RC F GT3 on track this weekend as a parade car. Related Video: Featured Gallery Lexus LFA Art Car News Source: Toyota Australia Design/Style Motorsports Lexus Coupe Luxury Performance Supercars lexus lfa lexus rc f