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Here We Go Again: Lexus attacks EVs in new ad [UPDATE]

UPDATE: We got a comment from founding member of Plug In America Paul Scott on this ad. It's available below. The last time Lexus attacked plug-in battery vehicles in an ad, it had to apologize. The company is remaining on message, though, and has revisited a hybrid-vehicle advertising campaign that implies that driving a battery-electric vehicle is a big waste of time, because of all the charging you need to do. With the new spot, Lexus once again raised hackles of plug-in vehicle advocates because, once again, the accuracy is questioned. "The ad's message was that a consumer could [drive] a vehicle with advanced technology today, without sacrifice or change in habit." – Lexus spokesman Brian Bolain Lexus is running print ads (click to enlarge) in publications like Wired poking fun at EVs, the International Business Times says. Lexus highlights range anxiety in the spot, comparing the amount of time it takes to fully recharge an EV – and the idea that air conditioning and using the radio can shorten an EV's range – to the fun of just driving a Lexus. "The [print] ad was merely intended to paint a picture of life with a hybrid, which is basically no different from life with a traditional gas-powered vehicle, versus life with an EV, which can have challenges or at least uncertainties," Lexus spokesman Brian Bolain told AutoblogGreen. "In other words, at its core, the ad's message was that a consumer could participate in driving a vehicle with advanced technology today, without sacrifice or change in habit." The campaign picks up where Lexus's previous anti-EV campaign left off this spring. A website promoting Lexus's hybrids (and parent company Toyota's H2 vehicles) claimed that there was a hydrogen refueling infrastructure set up in 20 US states (not anywhere close to true). Plug-in advocates were also quick to note that higher-powered EV recharging systems can allow a plug-in to be recharged in far less than the four hours the Lexus site claimed. Of course, Toyota has a lot more skin in the game when it comes to hybrids and, starting next year, hydrogen fuel-cell vehicles than it does for plug-ins. Through August, the company sold just 842 RAV4 EVs and about 11,500 Toyota Prius Plug-in Hybrids in the US. That compares to almost 19,000 Nissan Leaf EVs and a Tesla Model S count that's likely close to that figure as well (Tesla breaks out neither monthly sales numbers nor US-only sales for the Model S).

Sell your own: 2003 Lexus SC 430

This is part of an occasional look at what's for sale on Autoblog. Looking to sell your car? We make it easy and free. Quickly create listings with up to six photos and reach millions of buyers. Log in and create your free listings. At the Lexus SC 430 preview - in the spring of 2000 - the disappointment among automotive journalists was palpable. Lexus had taken the truly captivating design of the first-generation SC and essentially disregarded it, replacing the earlier architecture with one drawn by Toyota's team in Europe. The contrast wasn't as strong (or dysfunctional) as when the Jag E-Type morphed into the most unfortunate XJ-S in 1976, but it was close. Some seven years after production of the SC 430 ended, however, a coupe/convertible prospect has the benefit of both hindsight and nostalgia. Lines that once looked almost awkward when juxtaposed against the first SC are softened by time. And while the SC 430's retractable roof wasn't the first execution of a coupe/convertible hardtop, you can assume it works more predictably than its German counterparts. While purportedly seating four, this is a tight 2+2. But with V8 power and a 3,800 pound curb weight, the SC 430 is a substantive, comfortable way of propelling yourself down the road; think of it as a Miata for those wearing 'plus' sizes. This for-sale example, with 165,000 miles, is well-used, and its $9K asking price is at the top of the dealer range. But if you like its color and equipment, a well-maintained Lexus should - and could - give you another 100,000 miles of reliable service. Related Video:

Toyota fills in details about its future design direction and global platform

"In the future, out of 100 customers, we want to excite ten of them instead of not offending all 100."
Almost all of the details about the Toyota New Group Architecture (TNGA) strategy have come out since the initiative was first reported on in March of this year, but Autoblog did learn a few new things about it on a recent trip to Japan. Probably the second-most important detail is that each new segment platform will be based around a common hip point to create an "optimal driving position architecture."