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Here We Go Again: Lexus attacks EVs in new ad [UPDATE]

UPDATE: We got a comment from founding member of Plug In America Paul Scott on this ad. It's available below. The last time Lexus attacked plug-in battery vehicles in an ad, it had to apologize. The company is remaining on message, though, and has revisited a hybrid-vehicle advertising campaign that implies that driving a battery-electric vehicle is a big waste of time, because of all the charging you need to do. With the new spot, Lexus once again raised hackles of plug-in vehicle advocates because, once again, the accuracy is questioned. "The ad's message was that a consumer could [drive] a vehicle with advanced technology today, without sacrifice or change in habit." – Lexus spokesman Brian Bolain Lexus is running print ads (click to enlarge) in publications like Wired poking fun at EVs, the International Business Times says. Lexus highlights range anxiety in the spot, comparing the amount of time it takes to fully recharge an EV – and the idea that air conditioning and using the radio can shorten an EV's range – to the fun of just driving a Lexus. "The [print] ad was merely intended to paint a picture of life with a hybrid, which is basically no different from life with a traditional gas-powered vehicle, versus life with an EV, which can have challenges or at least uncertainties," Lexus spokesman Brian Bolain told AutoblogGreen. "In other words, at its core, the ad's message was that a consumer could participate in driving a vehicle with advanced technology today, without sacrifice or change in habit." The campaign picks up where Lexus's previous anti-EV campaign left off this spring. A website promoting Lexus's hybrids (and parent company Toyota's H2 vehicles) claimed that there was a hydrogen refueling infrastructure set up in 20 US states (not anywhere close to true). Plug-in advocates were also quick to note that higher-powered EV recharging systems can allow a plug-in to be recharged in far less than the four hours the Lexus site claimed. Of course, Toyota has a lot more skin in the game when it comes to hybrids and, starting next year, hydrogen fuel-cell vehicles than it does for plug-ins. Through August, the company sold just 842 RAV4 EVs and about 11,500 Toyota Prius Plug-in Hybrids in the US. That compares to almost 19,000 Nissan Leaf EVs and a Tesla Model S count that's likely close to that figure as well (Tesla breaks out neither monthly sales numbers nor US-only sales for the Model S).

Lexus LC 500 stands apart from the go-fast sport luxury crowd

We at Autoblog, by and large, love the LC 500. For its concept-car looks, derived almost verbatim from the 2012 LF-LC concept. And for the charming V8, which growls and burbles appropriately but doesn't subscribe to the faux-backfire trend. Our Editor-in-Chief, Greg Migliore, perfectly summarized the LC 500's appeal when he drove it recently: "Evening walkers cast curious glances. A guy in an old pickup almost sideswiped me as he gawked while taking the corner fast. It's a celebrity car. It also sounds good; the 5.0-liter V8 growls and rumbles. Style and muscle. An excellent execution." I just spent a week in it, my first encounter with the car, and it made me think most about how it's positioned in the Lexus lineup. Notably, it's not positioned as the performance extreme. This is refreshing, because not every car needs to attempt a Nurburgring time. If you want to hunt road-course records in this day and age, it takes massive power and massive traction. We're getting to the point, perhaps well beyond it, where that is doing the stopwatch more favors than the driver. Part of this is decades of marketing putting the sportiest variant of a particular vehicle above the most luxurious in the pecking order of regular vehicles, which doesn't make a ton of sense if you think about it. In the 1960s, the ultimate Mercedes-Benz was the 600 Grosser limousine, which was built like a Rolex bank vault. It had a huge engine, but the point was to move the massive thing around, not for the sheer pleasure of it. Ironically, the Grosser's engine made its way later into the 300 SEL 6.3, turning a large and luxurious sedan into a surprisingly capable bruiser, and then into the Rote Sau race car. Arguably, this was an impetus for the sort of sporty arms race I'm decrying. (Now, when you talk about supercars, or ultimate luxury cars like a Bentley or Maybach, this distinction makes less sense. But let's limit our discussion to vehicles the well-heeled average consumer could actually purchase — things at the upper end of the ranges of normal car manufacturers.) This takes us to the Lexus LC 500. Unlike Mercedes, whose Mercedes-AMG cars are on top of the regular car pecking order, Audi's RS line, BMW's M Division, and Porsche's various Turbos, the LC 500 is simply a large, powerful car. It's comfortable, it looks interesting, and it has more than enough grunt to get out of its own way. There are Sport and Performance options packages, but there's no LC F or F-Line trim available.

Toyota expands Takata airbag inflator recall

The Basics: Toyota will recall 198,000 examples of the 2008 Corolla and Matrix and the 2008-2010 Lexus SC430. The Problem: The vehicles contain Takata's dual-stage inflators in their front passenger airbags, which could rupture in a crash. Injuries/Deaths: None reported in this population of vehicles. However, experts believe Takata's inflators have links to at least ten fatalities. The Fix: Dealers will replace the part with a newly manufactured one. If You Own One: Toyota will notify owners about the recall by first-class mail in March and will send a remedy letter in June when the parts are ready. TOYOTA EXPANDS TAKATA AIRBAG SAFETY RECALL TORRANCE, Calif., March 2, 2016 – Toyota Motor Sales, USA, Inc. today announced that it is expanding two of its recalls involving Takata front passenger airbag inflators. This will add model years of certain vehicles previously recalled and will cover all remaining dual-stage front passenger inflators of a particular type, as a precautionary measure. Approximately 198,000 Model Year 2008 Corolla and Corolla Matrix and Model Year 2008-2010 Lexus SC430 vehicles will be added to the recalls. The involved vehicles are equipped with a Takata-produced dual-stage front passenger airbag inflator which could potentially be susceptible to rupture when deployed in a crash. All known owners of the affected Toyota / Lexus vehicles will be notified by first class mail. Dealers will replace the airbag inflator or the airbag assembly with a newly manufactured one at no cost. Information about automotive recalls, including but not limited to the list of involved vehicles, is subject to change over time. For the most up-do-date Safety Recall information on Toyota, Lexus or Scion vehicles, customers should check their vehicle's status by visiting toyota.com/recall and entering the Vehicle Identification Number (VIN). Safety Recall inquiry by individual VIN is also available at the NHTSA site: safercar.gov/vin. For any additional questions, customer support is also available by calling Toyota Customer Service at 1-800-331-4331, or Lexus Customer Service at 1-800-255-3987. ###