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Lexus LS sedan will be quieter, more comfortable and smarter

Lexus made numerous updates to the LS in a bid to turn it into an even more comfortable cruiser. Unveiled online, the redesigned model gains a quieter cabin, new driving aids, and a handful of minor styling tweaks. Engineers turned their attention to parts of the fifth-generation LS that a majority of owners never think about in order to achieve a ride that's markedly quieter and smoother. They notably fitted a new solenoid to the adaptive suspension that reduces damping force, redesigned the motor mounts to prevent mechanical vibrations from entering the cabin, and changed the stiffness of the run-flat tires as well as the rigidity of the stabilizer bars. These changes come together to cement the sedan's positioning as the cushiest model in its category. Deeper stitch points and seat pads made with low-resilience urethane further enhance comfort, according to Lexus, but the biggest upgrades found inside are technology-related. The LS receives a digital rear-view mirror as well as a 12.3-inch touchscreen compatible with Android Auto and Apple CarPlay. Users can also control the display screen and audio functions using their phone once they've paired it to the infotainment system. LS buyers in select markets will be able to order the company's Teammate technology. It's a semi-automated suite of driving aids that bundles lane-keeping assist and adaptive cruise control while allowing the car to change lanes and pass slower vehicles. It does not turn the LS into an autonomous car; it merely helps motorists when driving becomes tedious. The system can only be used when the right conditions are met, and Lexus hasn't announced plans to offer it in the United States. The latest generation of park assist technology is available, too. The visual changes are relatively subtle. Up front, stylists redesigned the lights and gave the bumper a new look. Out back, eagle-eyed car spotters will notice the lights and the lower bumper have been slightly revised. It's the same story inside, where the most noteworthy change is the addition of the aforementioned touchscreen. Lexus expanded the color palette with a shade of silver named Gin-ei Luster that stands out with a smooth, mirror-like finish.

Physical and virtual gaming worlds collide in Lexus IS Hybrid promo

This is really, really cool. In order to promote its new IS Hybrid, Lexus borrowed an airplane hangar, a former Formula One driver and what we imagine was some serious technological knowhow to create one of the most interesting games we've ever seen. It's called Trace Your Road.
Lexus invited some of its Facebook fans out for the game, which put them in the passenger seat of a Lexus IS Hybrid with former F1 shoe Jarno Trulli. They were then handed a tablet and asked to trace out a road, which was projected onto the floor of the hangar. Trulli had to follow the ever-changing path as his passenger kept on tracing away. It looks like it'd be an absolute riot.
This is probably the coolest automotive promotional video since Audi strapped paintball guns on a couple of RS4s. Take a look below to watch the full video from Lexus. We promise, it's worth two minutes of your time.

Lexus' new V-LCRO advances seat tech by going back in time

Automakers love teaming up with aftermarket suppliers. Stuff like Foxx Racing shocks, BBS wheels, and Brembo brakes are all there to gussy up performance vehicles. But one of the best branded performance options you can get are a meaty set of seats. Not only do they look great, but the two purposes they serve are legitimate – hearty bolsters keep you pinned in place around high-G turns and they allow you to soak up a lot more of the chassis' sensations. Lexus already had a solid set of (unbranded) thrones in the RC F and GS F, but a piece of old tech is about to make them even better. The company is introducing a new Variable Load Coupling Rear Orientation for its seats. Fancy name aside, this is far from a new technology. It's been around for 75 years, and you probably know it as Velcro Technology. Yes, Lexus is going to start selling Velcro lined seats to keep you in place at up to three Gs, whether they be fore, aft, or lateral forces. "The RC F and GS F are exhilarating, racing-inspired vehicles," said Brian Bolain, Lexus' GM for product and consumer marketing. "By partnering with Velcro Companies, our new V-LCRO technology enhances the driver's ability to maximize the cars' track-proven performance." If you're worried this is just a bunch of marketing jargon, though, take it from an actual driver. The V-LCRO system works. "The beauty of this technology is its simplicity," Lexus F Performance Racing driver Scott Pruett said. "With V-LCRO, Lexus has created an unprecedented connection between driver and vehicle, and the impact on the track has been phenomenal." According to Lexus spokesman Moe Lester, V-LCRO will be available on 2020 models, alongside the upcoming hoverboard package. In other news, tomorrow is April Fools' Day. Be prepared. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lexus Introduces Groundbreaking V-LCRO Technology Automaker reveals new interior option for RC F and GS F performance vehicles TORRANCE, Calif. (March 31, 2016)—When it comes to performance cars, few things are more important than the connection between driver and vehicle. For luxury automaker Lexus, the continuous pursuit to enhance this connection even includes venturing outside the automotive world for new solutions.