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Lexus resurrecting SC name for big, expensive coupe

Lexus is preparing the SC nomenclature for its third act, after the first bombshell SC coupe from 1991 and the second, Desperate Housewives hardtop convertible evolution from 2001. The brand is aiming again for something that makes a deep mark, with rumored specs pointing to a large, heavy, powerful coupe that will square its spindle grille up against the Mercedes SL and BMW 6 Series. It will be built on the frame of the next-generation LS sedan, and Automobile says internal combustion motivation will come in three flavors. The starter will be a juiced-up version of the company's 5.0-liter, naturally aspirated V8, the one that currently makes 467 horsepower in the RC F. Stepping up from there will be some kind of hybrid powertrain good for around 500 horsepower; last year Motor Trend wrote that the hybrid would be based around a V6 ICE with Toyota's coming "multi-hybrid" system. The top step will be a twin-turbo version of the V8 that could exceed 600 hp. Early reports of dimensions have it at 185 inches long, 75 inches wide, and 53 inches tall. It is expected to use the world's first application of a ten-speed automatic transmission. It'll also get the RC F's torque vectoring mechanism for the rear-wheel-drive setup, though Car and Driver says an all-wheel drive option "might be added later." Aluminum and carbon fiber components will help manage weight. Its design will be inspired by the LF-LC concept, and right now its pricing is as murky as its looks. C/D posits an MSRP from $80,000 to $95,000, Automobile figures it will go "past the $100,000 mark," and MT pegs the situation at $150,000. All agree, however, that it will join the retail pipeline as a 2017 model.

Lexus adds RC 200t, RC 300 AWD for 2016

Do you really like the Lexus RC 350, but wish it had just a bit lower cost of entry? Good news for you then, as Lexus has just added a pair of new models to its two-door lineup. The RC now mimics the powertrain options for the 2016 IS. The new RC 200t slashes the cost of entry for the two-door Lexus, but it's unclear by how much. Lexus hasn't published pricing for the 241-horsepower, 258-pound-foot 200t, although we can come up with a ballpark based on the four-door model. The IS 200t starts at $38,265 compared to the IS 350's $41,810 price. Assuming the cars are similarly scaled, there's roughly a $3,500 price difference between the 350 and the 200t, so our best guess for the RC 200t is $40,200. As for the new RC 300 AWD, it uses the same 3.5-liter V6 as the IS 300, offering up 255 hp and 236 lb-ft of torque with standard all-wheel drive. As for the RC's other V6 option, the RC 350 will continue to be offered up with both rear- or all-wheel drive. Power output remains pegged at 306 hp and 277 lb-ft of torque. Scroll on for the full press blast on the new RC, which will also come with a smattering of smaller changes for 2016. Related Video: LEXUS RC COUPE ENHANCED FOR 2016 WITH TRIO OF ENGINE CHOICES - NEW TURBOCHARGED ENGINE AND V6 AWD Three Engine Options: 241 hp Turbocharged 4-Cylinder, 255 hp V6 and 306 hp V6 Ultra-Stiff Platform for Exceptional Handling F SPORT Model with Electronic Suspension Damping and Rear-Wheel Steering Available Lexus Enform Service Connect Offers Peace of Mind October 02, 2015 -- The RC luxury sport coupe was introduced to Lexus' stable for the 2015 model year and it returns for 2016 model year with new engine variants. The new RC 200t and RC 300 AWD join the RC 350 for a more extensive luxury coupe line-up that offers drivers more horsepower options to fit their needs. In addition, the Lexus RC features several other changes for 2016. The RC 200t F SPORT and 350 RWD F SPORT now offer optional orange brake callipers and Limited Slip differential. Performance dampers are standard for RC 200t and available for RC 350 RWD F SPORT. Eminent White Pearl exterior paint replaces Starfire Pearl. Drivers can now opt in for additional peace of mind with Lexus Enform Service Connect. Lexus Enform Service Connect (one-year complimentary subscription) allows customers to remotely view information about certain aspects of their Lexus vehicle via the MyLexusandBeyond mobile application for iOS smartphone users or LexusDrivers.com.

Will.I.Am stars in new Lexus NX commercial, designs a version for Paris

Whether you love or hate its chiseled, angular lines and spindle grille, the Lexus NX is a big step for the brand as it jumps into the sea of luxury compact crossovers. We've already checked out the new CUV, and to promote its European launch, along with a different nose, Lexus has teamed up with producer and musician Will.I.Am for a commercial titled Striking Angles.
As the name suggests, the ad imagines a futuristic world where practically everything shares the NX's sharp-angled design aesthetic, including the wildlife. Over a thumping remix of his Dreamin' About the Future, the luxury CUV rolls through the misty city streets for Will.I.Am to check out.
That's not the end of Lexus' promotional efforts for its newest addition, though. The brand is also displaying a one-off NX styled by Will.I.Am during Paris Fashion Week. Read the automaker's entire release about its marketing plan for the CUV, below.