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Lexus: Make Some Noise

The 2015 NX is a seriously important vehicle for Lexus, as it not only moves the brand into a new segment, but pushes it towards a younger demographic. The Japanese brand's 2015 Super Bowl ad reflected these facts, with an expressive, stylish spot that focused on the aggressive lines of its new crossover. It's not a funny spot (which is kind of the modus operandi for Super Bowl ads), but it gets the turbocharged CUV out in front of the masses. Take a look at our full drive on the all-new NX200t.

Lexus rolling out LC 500h with new hybrid system in Geneva

When Lexus revealed the new LC 500 at the Detroit Auto Show last month, we knew it wouldn't be the only powertrain variant on offer. Now the Japanese automaker is teasing another version that will be revealed at the Geneva Motor Show next month. Toyota's luxury division hasn't given up much in the way of details as to what will power the new LC 500h, except to label the powertrain as the Lexus Multi Stage Hybrid System. The technology is slated to deliver "enhanced driving pleasure, more performance, and greater efficiency" over the current Lexus Hybrid Drive system. Whatever the specifications, expect the system to proliferate into additional Lexus hybrids to come. Otherwise we can expect the LC 500h to closely mirror the conventional LC 500. The sleek coupe design closely followed that of the LF-LC concept from 2012, and took top honors in the EyesOn Design Awards this year as the most beautiful new production car, and with the best interior as well. Alongside the hybrid coupe at the Geneva Motor Show, Lexus will also showcase the LF-FC concept that previewed the next LS sedan at the Tokyo Motor Show this past November with a hydrogen fuel cell powertrain. Related Video: Lexus at the 2016 Geneva Motor Show - World Premiere of the LC 500h luxury coupe with next-generation Lexus Multi Stage Hybrid System - European Premiere of the LF-FC concept Lexus will unveil the hybrid version of its all-new LC luxury coupe at the 2016 Geneva Motor Show. The LC 500h is equipped with Lexus' next generation hybrid powertrain, the Lexus Multi Stage Hybrid System, providing enhanced driving pleasure, more performance, and greater efficiency. The LC was first revealed at the 2016 North America International Auto Show. Its styling, performance and craftsmanship position the vehicle as Lexus' flagship coupe. The LC also utilizes Lexus' new architecture that promises enhanced dynamic capability. Inspired by the acclaimed LF-LC concept that debuted in 2012, the LC represents a shift in Lexus' engineering processes and design ideologies, and marks the beginning of a new phase for the Lexus brand. Its outstanding visual appeal has been unanimously praised following the Detroit reveal, and recognized by professionals who granted LC EyesOn Design awards for Production Car and Best Designed Interior at the 2016 NAIAS. Lexus will also display the LF-FC concept at the 2016 Geneva Motor Show.

Lexus RC F resurfaces with Carbon Package

Take one look at the new Lexus RC F and it'll be fairly obvious that Toyota's luxury division went to considerable lengths to make the new muscle coupe look the part. Still, there will always be those looking for that extra measure of visual aggression. And for them, Lexus is reportedly offering this carbon-fiber package.
The kit apparently includes a new hood (complete with central air vent), roof and active rear spoiler, all made of carbon fiber. The parts in question are particularly evident when installed on the white example of the RC F pictured here, giving it an even racier look than the stock model.
We've yet to receive official details from Lexus on the availability of the Carbon Package, so we don't know how much it will cost - or for that matter, if the components have been recrafted from actual carbon fiber or whether the woven bits simply overlay the existing panels as is often the case with aftermarket parts. But while we wait for official word, you can check out the images that have been circulating the internet in the gallery above.