2013 Lexus Gs 350 Base on 2040-cars

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Lexus IS commercial made with Instagram photos

Facebook was so 2010, so it's no surprise that automakers are taking advantage of newer social media applications for their marketing purposes. Most recently, Lexus invited more than 200 followers on Instagram ("Instagrammers"), along with their smartphones, to make a commercial of the 2014 Lexus IS using hundreds of their photos of the car strung together into a video.
Instagram, taking advantage of smartphone cameras, is an application that allows users to shoot, edit and share photos or video online with friends and strangers alike. Lexus's stop-motion Insta-commercial is unique as far as commercials go, with each photo in the sequence sporting a personal touch thanks to the app's photo editor. But, even more impressive is the ability of social media to bring people together for, and involve them in, a commercial shoot. All of which you can watch below. Stay tuned after the commercial to get a look behind the scenes at the making of it all.

Toyota will bring Lexus-based Platform 3.0 autonomous vehicle to CES

The Toyota Research Institute says it will bring its next-generation Platform 3.0 automated driving vehicle to CES next week, an autonomous test car that is notable for incorporating the sensors and cameras into the body, rather than as ungainly attachments, and with the spinning LIDAR rooftop sensor replaced by a more sleek panel of sensors. Platform 3.0 is built on a Lexus LS600hL. Toyota Research Institute says it enlisted CALTY Design Research in Ann Arbor, Mich. and engineers at Toyota's nearby North America R&D center to conceal the equipment. As a result, Platform 3.0 gets a new rooftop weather and temperature proof panel, which it says was inspired by off-road motorcycle helmets, integrated into the available space in the sunroof compartment to minimize height. It's also embellished with chrome trim along the side, where it meets the roofline, and the rear swoops down to integrate with the LS's contour lines. The team also managed to consolidate computational electronics and wiring into a small box in the trunk. Toyota says the Platform 3.0 is one of the most perceptive autonomous test vehicles on the road today, with a design makes the test vehicle easy to build at scale. It gets a Luminar LIDAR system boasting a 200-meter, 360-degree range (the previous version only tracked the forward direction), enabled by four high-res LIDAR scanning heads that help it better see dark objects. Shorter-range LIDAR sensors feature low on all four sides of the vehicle, one on each front quarter panel and on the front and rear bumpers, to detect low-level and smaller objects, like children or road debris. Production begins this spring at the Toyota Motor North America R&D headquarters at low volumes to allow for flexibility, given the rapid rate of development of Toyota's autonomous test platforms. Some will be assembled using Toyota's Guardian dual-cockpit control layout to allow for transferring control between a human test driver and the automated system while keeping the driver as a backup, while the single-cockpit, fully autonomous Chauffeur mode will be shown at CES starting Jan. 9.Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Least favorite vehicles of 2017

Xcar gets Lexus LFA serviced at TMG

Toyota has made all manner of vehicles, from sedans and hatchbacks to crossovers and pickup trucks. It's even done a handful of sports cars over the years. But it's only ever done one real supercar, and that was the Lexus LFA. The ten-cylinder supercar was built at the dedicated, purpose-built LFA Works, a facility within Toyota City in Japan that's since moved on to making everything from bicycles to hydrogen fuel cell vehicles. But if you were lucky enough to be among the 500 customers to get your hands on an LFA, you may not be inclined to send it back to the factory every time it needs servicing. Especially not if you live in, say, Europe. That's why Toyota Motorsport GmbH was tasked with handling service for the LFA for Europe. The facility in Cologne, Germany, was once home to the automaker's F1 team, now runs its championship-winning endurance racing team and will soon again serve as the home base for its renewed assault on the World Rally Championship. So it's just the type of facility that could handle whatever comes up with Lexus' high-strung exotic, from servicing the V10 engine to repairing the carbon-fiber chassis if need be. After checking out the underground collection in its last episode, the guys at Xcar popped their heads in at the LFA service center. There they spoke with TMG VP Rob Leupen, who seems convinced that Toyota should make a new hybrid supercar. We hope he turns out to be right.